Just as we have started our Blizzard Sale, Daisy dropped by.
Hello!

And just when you thought it‘d never happen. Here it is! The azita pop up store MMIX.
Please come by and visit us at the Goetheplatz 9 in frankfurt.

An arrangment of exclusive brands and artwork will be on display only at our pop up location. Among many others you‘ll find comme des garcons shirt collection, raf by raf simons and the latest robert johnson worldwide edition t-shirts. The pop up store is furnished with works by tobias rehberger, daniel herrmann, nadine fraczkowski, martin wenzel.

Thanks to everybody who made this project possible especially frank landau, saasfee* and nico of course. *Keep your calendars open for sunday december 20th – more info tba*

HEY EVERYBODY HERE IS SOME BACKGROUND INFO ON OUR LATEST COLLABORATION WITH ONITSUKA TIGER!
THE CONCEPT OF THIS SHOE IS ‘FADING’ AS THERE IS A COLOR FADING GOING FROM BLACK TO GREY.
BUT FURTHERMORE THERE IS ALSO A FADING AS IN THE CONCEPTUAL APPROACH OF THIS TOP OF THE RANGE VINTAGE SHOE FROM BACK IN THE DAYS..

(THANKS WOODWOOD FOR THIS INFO MATERIAL)

SO WE HAVE INCLUDED ANOTHER FADING SYSTEM AS WE CHOOSE PERFORMANCE FOOTWEAR MATERIAL FOR AN OLD SCHOOL SNEAKER WHICH WAS ONCE TOP OF THE LINE!

THE SHOES COME WITH AN ADDITIONAL PAIR OF PERFORMANCE RUNNING SOCKS THAT BLEND IN WITH THE COLORFADING OF THE SHOES.
ENJOY!

THANKS TO EVERYBODY WHO MADE THIS PROJECT POSSIBLE!

MUCH LOVE.
TEAM AZITA

Last thursday Yue aka Nyno and Sophie from Paris came over to Berlin to decorate the Window of Wood Wood store.
It was to celebrate the release of Wood Wood x Onitsuka Tiger X-Caliber shoes.

10m roll of paper on the floor to draw with the traditional calligraphy ink brush technique both front and back side, playing music loud to get inspired and improvise by the feeling we had that moment!!
Some are mirror ball, some are our favorite food, some are word play with Wood Wood name and logo, some are homage to the vintage Onitsuka Tiger Advertisement from the year when X-Caliber shoe was originally introduced in ‘82.

check all pictures.

WHILE AZITA LOCALS ALREADY ENJOYED THE PROFIT OF OUR 50% OFF SALE ON ALL SEASON ITEMS, WE JUST WANTED TO SHARE THE JOY THAT WE HAVE EXPERIENCED THROUGHOUT THE LAST DAYS WITH THE REST OF THE WORLD. NOW HERE IS YOUR CHANCE, BE ONLINE, BE 50% OFF. IT’S A TOTAL SELL OUT HYSTERIC AND GLAMOROUS. NEW SALE ITEMS ON DISPLAY ON OUR WEBSITE AND AN INSTORE EXCLUSIVE 70% OFF ON HAND-PICKED UNIQUITIES….WOW!

Hall 4, Level 3

..Boys don’t cry in 2009

..and Girls don’t anyway.

John and Brian from WOODWOOD preparing the Bike for it’s World Premiere
at Palais de Tokyo in Paris.

Heavy? No!

Karl checking it one more time. seems to be allright and ready for take off.

We bought two..

..just kidding. But John gave us this nice bike caps as a present.
Teimaz’s just lookin hot in it. And he knows.