City Grounds Logo

I recently designed a logo for a new bike shop in Long Beach, Ca. City Grounds caters to the fixed gear city cyclist, so I combined a city building with a bicycle tire as the head badge for their logo — the tire treads work well as the windows for the building. I’m drawn to logos that push the brand concept by combining two objects that don’t normally go together. Next time you’re in Long Beach, stop by the shop and have a look around.