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Benny Gold

Thorocraft Logo

28 September 2009, 19.26 | Posted in Uncategorized |

Contemporary men’s footwear brand Thorocraft recently offered me a chance to design their new logo. To reflect the brand’s focus on craftsmanship, quality, durability, and comfort, we tailored the T into a modern hammer and enclosed it in a “C” to give it form and substance. Finally, the custom type treatments were developed from the remnants of the shapes to round out the iconography.

2 comments
  1. sick

  2. Mix:

    When can we get our hands on that Urist piece?

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