This year is drawing to an end and we are reflecting on 2011 as we get ready for new beginnings. This past year has been monumental for us! We expanded our SF retail store to a large location with more foot traffic and visibility. It was a huge undertaking, but well worth it.
The Benny gold brand has grown so much with with this expansion. We are now sold in 200 select boutiques around the world. As everything grows we also wanted to offer something classic.
The Stay Gold Glider Plane Logo has been a huge part of the brand even before there was a brand. I hand screened it for the first time in my studio apartment almost a decade ago. I crudely printed a red and white glider plane on a cheap navy t-shirt that I got from the corner store and gave it to my close friends. It can even be seen in 2003 cult classic Quality Of Life movie on my roomate at the time.
This is the first time that the t-shirt and crew neck sweatshirt is offered in the original navy color.


While a lot has changed since then and our identity and brand continues to grow, we have not lost sight of where we came from.
If Navy is not your style it is also available more on brand in black with a gold print.