Our glider plane series has really been picking up steam over the years. Every season we ask a different artist to reinterpreted our original logo. In the past we have had the pleasure of working with amazing artist like: Mike Giant, Andy Jenkins, Jeff Staple, I love Dust, Cody Hudson and many more.

This upcoming season I have had to the honor to have Greg Mike lend his hand and “Loud Mouth Character” to the series. Here is a sneak peak of what it looks like. It’s really something and might be one of the best yet!

It’s definitely crunch time for us right now as we get the new season ready to ship and on our shelves.

I get the call that our cut and sew shirts are ready for pick up, so Levi and I roll out. If you didn’t know our shirts are made locally right here in San Francisco not too far from our shop.

Making sure everything is there.

Not much room in the car. I think this might take 2 trips.

Getting the shirts ready to ship with the help of Omar and Jason. Thank you guys! Our entire operation is based on passion and we all have a good time doing it – even the tedious tasks like shipping.

Valencia collection coming soon!

Our current season is on sale at 50% Off till next week when we release our new collection!

Everything happens at once and there is no way around it sometimes. We need the space for our new season titled the Valencia Collection that is hopefully releasing next week. Our storeroom is now piled with boxes of online sale orders and there is less room then before. It’s definitely a good problem to have and a blessing!

If you haven’t had a chance to take advantage of our seasons end sale I would not wait long. We are selling out of sizes / styles fast and the orders keep coming in.

This is your last chance to get our current season goods and it’s on sale for 50% OFF till next week when we put out our new season!

I met Shaun Baptista skating Mayfair park in San Jose around a year ago. Every time I would head down there to skate Shaun would be there killing it. His skating really stood out to me and I am honored to have him rep the Benny Gold clothing brand!

Shaun came by our store yesterday to pick up some gear. You can check out some of his skating here. You can definitely expect great things from Shaun!

Welcome to the team!

It’s that time of the year again. We are getting ready to release a new season, so we need to make room. Our retail and online store are now 50% OFF – It’s your last chance to get current season goods!

Click here to take advantage of our END OF SEASON SALE!

We ship worldwide.

— Benny

Our friends from Japan are back at it – new issue Common Magazine just arrived at our shop. They are free with purchases in-store and in our online shop while supplies last. Pick yours up and check out our latest ad for our SF Made Flannels.

WOW! I can not believe that I made Complex Magazine top 100 list of influental artist of the past decade. I am blown away and honored to be on the same list as: Kaws, Barry McGee, Damien Hirst, Shepard Fairey, Mr. Cartoon, ESPO, Geoff McFetridge and many others.

Thank you!

It’s production crunch time right now to get our new season ready to hit the shelves, streets and wherever else out clothing ends up. The past few weeks I have been running back and forth press checking prints, dropping off and picking up fabrics and basically going crazy. It’s really hard work but rewarding when we reopen with a new season. Stay tuned for a release date!

I’m a long time fan of Ice T from his early rap career, to Body Count and his character “Fin” on Law and Order. I even read all of the Iceberg Slim books because I heard him talk about them.

I am also guilty of watching his reality show Ice Loves Coco. I know.. I know.. but, come on it’s Ice. I was really surprised to see him and his family in one of our best store accounts High Point Shoes in the newest episode. They even framed the shot with nothing but Benny Gold snap back hats in it as Ice drops some good advice on his kids about women and dating. Church.

Working on something big with JanSport that I am really excited about. I’ll get you more details on the project soon…