So Fresh
What I love about the culture around “street wear” or whatever you choose to call it is the creativity and passion that is behind it. It is not driven by money and big box dreams. Most of the people that get into the culture surrounding street wear, start their own line or open a core boutique do it because they are passionate about it. Believe me there is much more money in mainstream clothing and malls.
The Fresh Yard, in San Diego is a perfect example of a business driven by passion. They have a genuine love for the creativity. Check out their latest video “So Fresh” featuring the Benny Gold brand and all the other great brands that they carry. Our 1 year anniversary collaboration shirt also makes an appearance in the the video. You can pick yours up in our online store here. It is the first time that we did a women’s shirt.





























