Desired Hearts recently released the second round of shirts as part of their relaunch. I had the pleasure of working on their first collection and logo for the launch. Good luck guys. All the best with the relaunch of the brand. I am glad I was able to help.

God is in the Details? There is an old saying “God is in the details”, meaning that whatever one does should be done thoroughly — leaving no detail overlooked. The strongest part of any brand is consistency. As our offerings continue to expand we are staying focused on the branding. We want the customer to know a Benny Gold piece when they see it, therefore, Gold is in the details! Here is a look at some of the details of pieces dropping in a few weeks.

Apartment Therapy posted a nice write up about our Glider Plane Candles. They definitely are unique and off the beaten path from the usual offerings. Make sure to pick one up for your apartment before they are gone. They are now available in our shop along with some other limited items.

Contemporary men’s footwear brand Thorocraft recently offered me a chance to design their new logo. To reflect the brand’s focus on craftsmanship, quality, durability, and comfort, we tailored the T into a modern hammer and enclosed it in a “C” to give it form and substance. Finally, the custom type treatments were developed from the remnants of the shapes to round out the iconography.

Following up on the success of this years Mash collaboration with Cinelli I worked on a new colorway for a 2010 spring release. The frame is getting debuted this week at the interbike tradeshow. The custom paint and frame stickers are meant to resemble the shape of the Mash lighting bolt and give the bike a feeling of speed. Cinelli will continue to offer the classic color as well as the new color option. And yes it still will have a paper planesnuck in!

With the largest bicycle tradeshow happening in vegas right now I’ll keep the posts as bike related as possible. Fixed Magazine was nice enough to run a feature on me in their newest issue. They touched on the skateboarding / bike crossover and my artistic contributions to the bike community. Stop by your local bike shop to pick up the issue or download it here.

With the Interbike tradeshow happening this week Here is the first look at a two tone rim that I have coming out with Velocity. The collaborative rim are getting debuted at the tradeshow this week. I wanted to keep the rims classy but still be unique to what is already available. They all come with a gold colored aluminum card and custom sticker. The black section of the card is chemically etched into the metal. Each card has the set number stamped directly into the metal.

As the new product starts to crowd my office, I will give you a first look at what’s hitting the stores next month. This is the first time I produced socks for the line. Custom patterned argyle with signature paper plane flight pattern are woven into an athletic sock in two colorways. These are good to go for a little extra pop under your outfit and strong enough to ride your bike or board with.

The first collection I designed for Desired Hearts is released today. An exclusively colorway, of the Heart of Gold shirt, is available on my site in a limited run of 79 (gold atomic number). Get is here before it’s gone.

With Fall starting and the new stuff hitting stores really soon the last of this seasons press comes in. A big thank you goes out to Japan for holding me down. That’s a good look with the shirt and hat together. I still have a few of the keychains left in the shop, but the rest is pretty much gone.