Here is the first drop of Summer 09. This seasons collaboration is with San Francisco fixed gear movie / brand Mash. I have been helping Mash since the beginning with their branding but “Gold Sprints” is our first official collaboration. I am really excited about it!
The “We Buy Gold” shirt is a high quality b&w photo print of NYC pawn shops. The gold in the photos are printed as metallic highlights. My long time friend and NY Times contributer Michael Simon supplied all the photographs for the shirt. The logo stripes New Era is a follow up to the success of the paper plane pinstripe cap a couple seasons back. It is available in 3 color ways and the details are really nice in person.