WATCH OUT SNEAKER HEADS

OPIUM STORE IN PARIS gonna be the first european account to be able to sell the JORDAN III x FLIP.

SATURDAY MORNING…Only

Opium Crew / 9, Rue Du Cygne / 75001 Paris / France

There are some day really boring and some other more funky.

Those two last days were pretty interesting, some nice meetings with nice people and some good place to go.

I’ve been there with the HOTTEST guy in Paris. The very Dr Jekill and Mr Hyde work addict boy. My man Pascal MONTFORT!!!

This guy is a teacher in one of the most prestigious fashion school in Paris. He is working for NIKE since years. He is the founder of YUMMY Magazine. And now he is the hypest rock singer in France with his french band THE SHOPPINGS. Watch their latest video here!

Interesting chat as usual, and most of all amazing good food… THis dessert is called LE CUBE (made with caramel, chocolate and a deep heart of cofee… mmm yummy!)

And then some nice chilling sun bath/interview for CLARK magazine on the Tuilerie, next our new office… HEHEHEHE… Big up ACET!!! Long life to HELL’S KITCHEN!!!

Did i mention a quick meeting with Julien and Max at the NIKE Mansion?

And guess who was also there? MANU CUSTOM, the best european sneakers custom artist… NIce tatoo…

I’ve been in an usual place (for me) yesterday. A miles away for the place Im usually use to.

Got a lunch with my old friend Olivier ABBOU. A young maverick director. Really talented… He was just invited me to watch his first of three episodes for a TV SHOW called MME HOLLYWOD. A really classy esthetic horror movie, kinda “SAW“ inspired… With hot young naked french actress (we are in a french movie so french actress HAVE to be nude lolol) and a really good editing.

It’s always exciting to be on a place you are not so used to go or to be. It’s kinda cool to be able to escape from the shops, the sneakers and all the clothing world.

I will post a teaser as soon as I can do it. The film is a real UFO for french TV. I mean it’s really dark, punchy, cold…. For a tv movie it’s really something different and unusual. It’s cool that there are still some producers to give money to work on such project…

Stay tuned and for french reader it’s gonna play on CANAL+ around may!!!

Let me introduce u JAMAL, Max (aka APOLLO CREED) and Sergine ’s son. He is already 3 months old, and to be honest I were so busy (and my man APOLLO live so far) that I’ve never took time to go and see this cute littleboy. Sorry for that shamy lake of friendship!!!

Paris x Grey Day… Nearly the end of the world… Hehehe…

A new big man department store just openned in PARIS. BHV is usually a big tools and kinda big bazar store. Now the BHV company targeting male customers. We were invited for the opening day. To be honest the departement store is wack. I mean what the point of the people in charge of buying the clothes ? They are so affraid to not doing their money target, that they are buying boring clothes… The BHV HOMMES is full of UNinteresting brands. THe only thing which could save the place is some fresh design idea: like the pool table for the shirt, or the punching ball to show the belts, or the TRADE PLACE of the DENIM… I mean mean, buy some commercial and mass market brand but buy at least ONE edgy brand… It pissing me off so much… People are so coward in business in Paris…

I were invited by my old mentor B. BOUCQUEY FASHION EDITOR of french FHM…

Denim TRADE FARE… Good idea… CAC 40 of DENIM… Niceee…

Da Vinci Code part III… Look at her hands…

I love Paris ! Sunny days… Ministry of CULTURE !!!!

Fashion week hit Paris last week…

Our damm french old city is vibrating during the back and force of the best fashion (pret à porter) shows… I’ve brought my partner in crime GREG, to the CHANEL fashion show … The place was amazing, and the winter light so smooth, the models ugly, the clothes so colorfull ! a small revolution in da black/white world of the most parisian brand. It was so funny to be in the deep heart of the high fashion bling bling… hehehehe…

And then, Friday was also the big opening of the Paris x NIKE x FORCE CLUB. Really classy, all made in a deep chocolate wood, an amazing job has been done on this space. During the day, the opening was for the press… Short introducing by T. De Longeville, Julien Cahn, and Stephane Bayle…

The party was quiet intense, all the parisians urban peeps were all together underer the same small roof. Kinda of beef has been settle during the night… An impressive set of Djs: TEX, Arthur King, Acyde, Mister Frazer Cook… SOme damm fucking sound for a crowd of people who doesnt really care…

We were happy to finally see the issue of PARIS EN FORCE for real. We finally did it!!! Last backstage previews… Go check some issue on the  FORCE CLUB…