simply brilliant!
last week HYPEBEAST released an interesting post regarding : “Tough Times: A Look Into the Current State of Streetwear”.
And I’ve read one of the most interesting and smart analysis about our market from HIKMET x SOLEBOX.
“Dear Companies:
Please rethink your philosophy of doing limited editions and specials. On the market are more limited editions then inline stuff. The inline products are more limited nowadays then the limited products. Your inline products are good enough to serve the market. Please rethink your distributions sometimes. Does it make sense to have your highest and limited products in the same city at 10 retailers in one area? No need to deliver every shop with the same. Try to work closer with your existing customers. Give them the feeling of loyalty. Your own shops are good too. But own shops can not build trends and demands like ours. And it gives the feeling of doing direct business without the existing shops. Together we can reach more.
Dear Shops:
If you just opened or just want to open. Please do not buy in stuff you can not sell. At the end you will do massive sales. This is not good for the whole market. You educate your customers to buy only at your sale days. Please rethink if you like to open something what the world do not needs now. Be creative and find other ways then others are doing. Check the local needs and build your business on this. I am sure you will love to be different and companies will thank you.”
No comments. Simply True and brilliant.














