Les temps changent
Ive just watched the CREATIVE CONTROL video about UNKNWN… Really interesting. I know Chris and Samantha x FRUITION since a while, weve even done a fashion shoot together back in the days for BKRW with my friend Albrecht GERLACH…
Its funny because of the location itself of the shop : I mean back in the days a street culture shop was supposed to be located in a nowhere place. Hard to find. Hard to get.
Now UNKNWN is in a fukin department store !!! And its gonna be “a modern educational platform”…
Its exactly the same concept we’ve created 5 years ago BLACKRAINBOW in one of the biggest european streetwear/lifestyle department store called CITADIUM.
Im glad to hear that philosophy again
Im glad that finally hypocrysis about hype is now falling apart
Its time that people who are not from streetculture meet the clothes, the music, the sneakers and the culture itself…
Because at the end of the day sharing is the key (even if thats sound more than cheezy!)
And now can we talk about #influencers again?
Ha!
#cocky #frenchies #mothafuka














































