I know Heron Preston since a big while, when he starts to live in PAris some couple of years ago. And we both wanted to work together. We finally did it, with our first STREETLOOK Video ever.

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NYC Street Looks - BKRW Fashion from Alta Media Productions on Vimeo.

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We are always trying to really push up online magazine, and not only thinking internet press as a new printed one. Video is one of the biggest key to make it happends.

Im really happy about that result. It was a great production from HERON, and a great work for Albrecht GERLACH the mad germano-brazilian photographer. Or cinematographer as Heron called him.

Heron took some backstage pictures and put it online on his blog. Check some more over there.

On my way back to moab x utah, I’ve decided to stop shortly at NYC. My hotel (new LES) was really cool not finished but nicely located on allen street 1 min from REED SPACE, 2 min from ALIFE… 15 min from SUPREME… just perfect indeed…

Honestly Im not a huge big fan of the BIG APPLE but the weather was perfect and it was good to see some old folks again. Got a nice meeting with STAPLE fam’ (NICO is the real pimp of the house!!! lol), JEFF show me some of its latest collab such the BURTON one…

Then for me NYC is always the time to see again my old folks HERON, the advertising and counterculture hero!

Finally I were fed up of old those male, and I’ve decided to pay visit to LEAH x MOB and were happy to see that only nice “bitches” were working at their office… First time I went to EMPIRE STATE BUILDING, at her floor only the best of the HIPHOP old school brands such as FUBU and COOGI… omg… WAY BACK…

It was a really short trip 3 days x 2 nites… But definitely worth it.

When I were leaving from NYC, DAVID from HS were arriving in the american town. I bet that all this new post will be on fire. Because NYC is not ZURICH… This town don’t have time to sleep.