Back to Basics

Had a great conversation with one of our distributors this morning.
One has to be in serious denial to say the industry has not been affected by the current state of economy. Some may argue that street wear, collectible sneakers and designer figures are simply stuff that people can live without, so, people will stop purchasing, over and done with.

Well, true, the forementioned items are not really needed in terms of survival. True, sales have gone down for quite a few brands out there. But, are sales down-turn really just due to bad economy, or, consumers are getting smarter about their purchases, therefore shitty products simply got washed out? If a consumer has only so much to spend, he or she will spend it on something good. Less silly purchases, and more quality product sell thrus. Is that a bad thing?

Some products on the shelves should never have been produced in the first place.
But at one time, consumers were buying whatever that came out, and in a sense, sent a false message to producers: “Keep coming out with new stuff, we’ll buy anything!”

Apparently, that wasn’t true. Consumers won’t just keep on buying crap.
Apparently, a few companies have finally realized that, and left the industry.

While this is a bad time for everyone, this is also time for a “re-shuffle”.
Can designer figures survive this crisis? I sure hope so.
Figures, if the price is right, are little things in life that put a smile on your face.
The hey-days of buying with an investment-mindset is gone, let’s just go back to what it was supposed to be: For fun.