Caught on Fire, Caught on Camera

This happened in Cheng Du, China.
A bus, filled with passengers, caught on fire, and only 7 people managed to escape.

While there are loads of photos online about the actual fire and victims, among many questions (how did the bus caught on fire in the first place?), one question was asked: Why weren’t the people helping the scene instead of taking photos and videos with their cell phones & cameras?? Is somewhat understandable if you are a reporter (somewhat acceptable), but if you are not, then was getting content for your blogs and friends more important than helping the dying victims?? Has our society reached a point where it is all about information sharing?