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Eddi adFunture

SOLEGOODZ. Wooded out

19 July 2009, 15.17 | Posted in Sneakers | No comments »

Upon my return to Shanghai from Taipei, our attention went right back to the rennovating new retail space. Right next to ICONIC-1, we’re opening a sneaker boutique named SOLEGOODZ. For my personal love for sneakers, this seems like a natural step to take. With all the designer figures and designer products right door in ICONIC-1, SOLEGOODZ will purely be focusing on footwear and some apparel to match.

After using too much silver color next door, we decided to balance our taste with some wood grains.


Our craftman spending his time making our leather sofa for customers to sit on while trying on their sizes. The whole rennovation thing has been going on for one and a half months now, the anticipation is killing me. Will show you more as we move forward.


Speaking of sneakers, I’m loving this Undefeated x New Balance 580. The gun metal colorway is spot on. Very nice.

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