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Eddi adFunture

New Balance New Drops Back 2 Back

17 September 2009, 21.24 | Posted in Sneakers | No comments »

It has been a busy month with New Balance at SoleGoodz this month.
Within 30 days, we have/had 3 special drops.
It all started with Jeff Staple’s White Pigeon 575 at the end of August.


Last weekend was Solebox’s M1500 “The Finals“.
Those in Mainland were exclusively sold at SoleGoodz.
Of course, those went quite well.

Immediate weekend after the Solebox’s, we will have The 99x Feral Creation Pac.
Again, Mainland is dropping these products slightly later than other countries.
Is that a good thing or a bad thing? That depends, I guess.


I love the Lion variant, more of my colors.
Definitely keeping a pair for myself.

With these 3 releases, New Balance has been highly visible in the Mainland media, which (sorry to say) hasn’t happened for a long time. By bringing in more hot items, NB will definitely get stronger exposures. In a marketplace that is dominated by N & A, a sudden burst like this month’s will help a long way.

Is quite interesting to watch shoppers react when they come into SoleGoodz where we only sell kicks from Puma and New Balance.

“PUMA/NB has shoes like these?? Cool !”
Well, they always did….

SHANG HIGH 69

10 September 2009, 00.05 | Posted in Apparel | No comments »

Disappeared for a while, I was traveling a bit between 3 Chinese cities.
With Shanghai always being the “Point A” in the equation.
In between stops, I got to see some of adFunture’s apparel products we’ll be dropping for Fall.
Grabbed a few to wear, and some are going out to the media friends for their content use.


SHANG HIGH 69“. One of my personally favorites from this Fall’s t-shirt collection. Wanted to step away from characters and cute stuff for this season. Vinyl figures are the back bone of adFunture as a brand, but that’s not how we live, at least not for myself. I like a little playfulness on the tees that I wear. With the slogan “Every Nite is Prom Nite” on its back, this tee hits the spot. To us, Shanghai, as a city, is full of craziness and “confusing” relationships (ahem…), like you were in high school with a not thing to care.  Everything goes, anything can happen, all depends on how you play it, …..just like prom nite.

If you think I took this from Undefeated, I can tell ya; Nope. I took this from Al Bundy’s Polk High football shirt. I watched the show growing up, it stuck.

(I’ll show the back another day)

Le Mans Teddy Troop by Fortress

03 September 2009, 14.28 | Posted in Toys | No comments »


Haven’t drop one of these in a while; 10-inch Teddy Troop by Flying Fortress.
I mean a 10″er actually designed by Fortress himself, this will only be the second one we made with him in all the years we have been producing 10″.

Titled “Le Mans Teddy Troop“, this design surfaced about 9 months ago, and finally, we will release this next month. Cut the edition size on this one, with only 400 units made. Wasn’t delayed or anything, that was just how it was scheduled. Personally, love the vibrant colors on this. For now, we have it on pre-order at the adFunture eShop, just to make sure the TT collectors won’t have to hunt too hard.