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Eddi adFunture

Shanghai to Beijing

26 November 2009, 19.54 | Posted in Events, Sneakers | No comments »

10 days, was quite busy in between. Let’s catch you up to speed.

Got invited by PUMA to their custom tote bag making event in Shanghai.

Tim Wu and a few other friends were there as well.
Tim is still working hard in preparation of his upcoming album.


VEIL’s SU paying full attention to details even if it is just for a tote bag.


STEPPERs, definitely like these colorways. Got the pink variant somewhere in the stack of shoe boxes out in the studio. Haven’t got around to rocking them yet.


Skull. Who doesn’t like a good Skull sculpt around their necks?! Love it!


Went to Beijing, for an event held by KAPPA and YOHO Magazine. I was surprised when I realize they put the venue inside a huge stadium.


A snap of one side of the crowd. Crazy attendance that night. Crazy screaming fans from all around.

In front of them, I was awarded “Toy Designer of the Year”…. (this was the actual award trophy)

Frankly, they should have asked adFunture to produce these trophies… haha and I actually said it to the organizers after being awarded (in a nice manner, of course). I found the title and this trophy, together, a bit ironic. I was a bit overwhelmed by the view when I got onto the stage, but it was fun.
After that event, I caught a flight over to Hong Kong.

PUMA’s SHANGHAI ALLEYCAT RACE

17 November 2009, 19.12 | Posted in Bikes, China, Events | No comments »


Yoyo and her Bumble Bee ride.
You thought it was a photoshop when I showed this bike a few months ago, didn’t you?!


Mike Lamborn


Hugo from DAWN (GZ)

The Shanghai Alleycat was successfully completed, thanks to everyone’s support to this event. We had about 130-140 bikes out there on the streets of Shanghai racing against time that day. It was pretty fun, even if you were just there watching it as it unfolded. This Alleycat was a bit different, because we opened this event up to “anyone with a bicycle”, no matter what type of cycling you are into, you were welcome to join the race. It was able the fun, the ride, and the meet.

This nice couple took part in the race, and actually went home with 2 awards: Second Fastest Female and the Coolest Bike Award. Note the gentleman’s ride.. it was a self-built tri-cycle. In our eyes, he was cooler than the boyz with the shiny new bikes. It was great seeing folks from all walks coming together that FREEZING afternoon. Once again, on behalf of the Shanghai Alleycat crew, big thanks to PUMA for supporting us do this, and thank you very much for coming out, and let’s do this all over again soon.

ONEWAY & adFunture for Shanghai Alleycat

12 November 2009, 20.55 | Posted in Apparel, Events, Toys | No comments »

As we are getting closer to the actual Shanghai Alleycat event, sponsoring brands are rolling out the goodies. None of these items are for sale, but produced to be given away to the participants and winners from the day’s race.


adFunture will be giving away 100 of these Shanghai Alleycat YOKAs to those registering to race that day.

While ONEWAY will drop its newest messenger bag item, and to start things off, 10 of these especially made variants will be awarded to the winners of the different categories in the event.

I held one of these tonight, and must say I like the quality of it.


For its regular season, I know for a fact that ONEWAY will have like 5 other colorways of this design, without the Alleycat logo and VEIL’s logo of course. I wouldn’t mind a red one myself. K, you get my hint~~ :-)

www.shanghaialleycat.com

Congrats, Frankie!

08 November 2009, 18.12 | Posted in Toys | 2 comments »

Frank always gave me headaches whenever he want to do something “different”. It was like that since like 5 years ago. There were the 48 one-of-ones “I,WZL” figures, and then there was the 2-meters tall “Perk Pioneer“, etc, etc. Forget about pushing the envelope, I think Frank’s mission was simply to push ME.

Our usual conversation would go something like this:
Frank: How tall is this?
Me: 9cm.
Frank: I think this will look awesome if is bigger!
Me: …okay,… how big?
Frank: 2 meters.
Me: you @#@$%$@ kidding me, rite?
Frank: No. How long do you need?
Me: ….ah shit…

Frank: What’s the minimum if I give you a new graphic design to be put on this?
Me: Depends if its a single-stamp graphic or something messy like a camo.
Frank: Hmmm… let say a camo.
Me: To make it worth your while, I’d suggest 1000 pieces.
Frank: Ok. I’ll give you 48 designs.
Me: 48 designs??
Frank: Yes, but I only need one of each.
Me: you @#@$%$@ kidding me, rite?
Frank: No. How long do you need?
Me: ….ah shit…

You get the picture…..

A few months ago, another one of those emails arrived, with Frank’s name attached to it, and I knew, that very moment, “ah shit….”

After reading that email, however, my reply was short and simple: “OKAY”.

A sculpture, 7″ tall, the character involves a dragon and a rooster. Symbolic to Frank being born at the year of the rooster, and his new bride, Kim, being born in the year of the dragon. The character was designed for the two’s wedding event in Germany. And for Frank to always remember he can always have his ways when it comes to 3D sculptures, he wanted to have this character (no official name still) available to give to the guests attending to his big day with Kim.

How could I say no to this dear friend?


70 pieces produced, 2-piece rotocasted sculpture, Frank has successfully pushed adFunture into the business of producing wedding premiums. Thank you, Frank. Once again, you did it.

:-)

All kidding aside, it was our absolute pleasure having these at your wedding.
My sincere wishes to you and Kim.
I’ll see you soon in JP.

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PUMA Suede Classics @ SOLEGOODZ

05 November 2009, 19.48 | Posted in Sneakers | No comments »

SoleGoodz
351 Zi Zhong Lu
Shanghai, PRC

REACTION Inc. (GZ)

04 November 2009, 19.38 | Posted in China | No comments »

While I was in Guang Zhou, I had the opportunity to visit one of our best accounts in the country; Reaction Inc.

Reaction Inc., headed by Bo Fung, has 2 retail stores in the city. Pretty cool stores.

Yup, it is also the official door for New Balance, Stussy, Kikstyo and Manhattan Portage.

Of course, adFunture got itself some shelf-space in both stores. With Bo Fung working hard to rep our brand in GZ, I’m sure we are on the right track.

Reaction Inc. (Flagship)
2/f No.447 Hui Fu East Road,
Yue Xiu District, Guangzhou
PRC

Guang Zhou City snaps

03 November 2009, 20.13 | Posted in Uncategorized | No comments »


I was in Guang Zhou City (Mainland China) for the weekend.
This city has been under development for so so many years, and is still moving forward.


Halloween Nite. I walked passed this old building, only then did I remember what day it was.


Have you seen this by PUMA?
Is a special edition model made for the China market in celebration of the country’s 60th birthday. Pretty neat colorway if you ask me. That red star has to be the cake topper.

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