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Eddi adFunture

WIP

29 February 2012, 21.45 | Posted in Toys | 2 comments »

I’m back at the adFunture camp this week, as we started working on a new season of vinyl figures. This is one of the projects we are currently working on. You’ve seen this before, right?

Boba Fett Chronicles: The Hunt for Varrada

24 February 2012, 20.05 | Posted in Design | No comments »


Found this Star Wars fan-flim about my favorite character Boba Fett on YouTube. The quality of this film is actually quite good. Enjoy it, fellow SW fans!

Boba Fett Chronicles: The Hunt for Varrada (part 1 to 3)

We love Star Wars, because it excited us to recreate basing on its storylines and characters. Tons of fan films were made over the years, and no matter the quality, it is evident that the hearts were there. Mad respect to those who got their hands dirty and create such wonderful spin-offs from this movie franchise.

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Taipei visit

20 February 2012, 23.22 | Posted in Apparel, Sneakers, Trips | 2 comments »


This week we came to Taipei. First visit this year for me to this city; Always enjoyed coming over here where we have great friends. Spent a few days with our crew at the Veil Taipei Store, ironed out how we will drop the collaborations this season. If you visit the store, remember to say hi to Jil and Queenie, the ladies who manage our Taipei retail.


Met up with Jukai, of course. Caught up with what went down while I was away for the past few months. I definitely missed alot of great actions! Need to come back more often. Jukai’s Plug-In design house is also doing very well, which we are very happy to hear. Work hard, bro!


Footwear for the trip, I put on a pair of B/W Converse Jack Purcell. Dead on classic. Is time to go back to some of the older stuff.

Air Jordan 4 Retro

19 February 2012, 23.35 | Posted in Sneakers | 1 comment »

As I continue to use the Instagram app to shoot photos as I spend my days, I now rarely bring a digital camera when I go out. So pls don’t mind I just use the instagram-photos on this blog. Well, these images reflect what I saw, so they actually serve perfectly as blog materials.

It was fun for me last week when we had time to sort stuff out at our storage, I actually stored my own sneaker collection there with the rest of our other products. So when Mandy was keeping track of the toys and apparel, I went off searching through my own “toys”. I digged up my AJ4s.

Got this Air Jordan 4 Retro (2008) out from the boxes.


Had some fun with different iphone apps to make this image. That was my feet….


Found my “Black Cat” as well.  Are you ready for your new white cement?

I still need to go back there and look for my older Dunks. The older stuff seem to be more interesting than the recent new releases….

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Random

14 February 2012, 05.41 | Posted in China, Design, Events, Sneakers, Toys | 1 comment »

The adFunture brand has been quiet for a minute, but we’ll be coming back this year hard. Currently working on a few new figures, most of which I’m sure you’ll dig. This is the perks of running a small scale toy company instead of a corporate, I suppose. We never had to meet any annual target nor quantity, and that allowed us to not releasing products for the sake of releasing new products for our agents, or dealers. Sure, we made quite a few misses in the past 10 years, but who hasn’t. With the economy much fragile now, we will be even more careful on deciding on what to produce. If we don’t truly truly love it, then there’s really no point of making it. I hope this simple model will sustain adFunture’s lifespan. 10 years already, let see it till the end.

Here are a few random shots I took in the past week.

City of Shanghai, Pudong district.


Went to our friend’s, Eric Chan, new space opening. Eric offers furnitures and sound systems here in Shanghai, and I found this one quite interesting.


I never get tired from looking at Parra’s works. Noticed the 2 decks Parra designed for Enjoi when I visited BoFung’s studio last week. Just saw the news about Parra collaborating with Stussy this season, looking forward to those as well.


Care package from KENLU.NET !!! Hot looking collab they did with Li Ning recently. Kenlu.net x Li Ning CONQUER. Thanks for hooking it up, guys! Having worked with Li Ning sports brand in the past, I must say that they are definitely upping their game in terms of colorways and out reach.

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INSTAGRAM~

07 February 2012, 19.10 | Posted in Rants | No comments »

Finally got myself an INSTAGRAM account, and started to play around with it a bit. With my instagrams, you’ll see stuff like this~ sneakers, toys, new products by Veil, food, and, well, … ME!

Follow my posts if you are also instagram! (id: @eddiaft )

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VEIL x Li-Ning “Mountain Soul” Series

02 February 2012, 12.32 | Posted in Design, Sneakers | 1 comment »


To start things off for 2012, we got together with sports brand Li-Ning once again to collaborate on a new series. Our last sneakers project with LN released exactly 12 months ago, so this seems like the right time to drop some new ones. Taking the Chinese sports brand to a different direction, we proposed two new outdoor boots as our collaborative platform, dubbed “7-Holes Booats” and “MotoTie Boots”. For our special series, we opted to use “Mountain Soul” as the name, reflecting on VEIL’s past outdoor series products. With easy wearability in mind, we used black and beige across 4 items with a mix of nubuck leather and suede. Our graphic print was lasered in, the effect is very nice. Nothing flashy, just visible details and quality.


“Mountain Soul” Moto-Tie Boats


“Mountain Soul” Moto-Tie Boots


“Mountain Soul” 7-Holes Booats


“Mountain Soul” 7-Holes Booats

These 4 items will drop at VEIL Taipei Store and selected Li-Ning Stores in Mainland China. Yup, these, while are limited in quantities, are not exclusive to VEIL Stores. You wanna see the exclusive editions? Will show you them a bit later.



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