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Eddi adFunture

Veil VENGEANCE Skull Rings

14 March 2012, 20.41 | Posted in Apparel, Design | 1 comment »


It was sometime last year, during one of my routine visits to Taipei, I was introduced to the mixed-metals works of Kopo. Kopo has his workshop set up near the university district, and sculpts his works in that very space where it also serves as a storefront. His sculpts are very impressive, and the fact that the whole production route is ran within Taiwan, I was keen on working with him on a series of items for VEIL. After a few sit-downs with Kopo, we decided on various accessories items to make for Spring of 2012. So, after a few months, we now have the goodies to roll out just in time for the season.

First, we have this skull ring we titled “VENGEANCE”. Consider it as the “part 2″ to our “ANGRY SKULL” silver ring from last year we made with Volt (Taipei jewerly maker). This Kopo sculpt has a more aggressive look to it. Unlike the silver ring, this VENGEANCE ring has an open-size, which makes gifting much more easier. The skull ring comes in 3 colorways; silver, vintage bonze, and the matte black. To some of our customers, the best about this might be the fact that due to this material used, the VENGEANCE ring doesn’t cost an arm and a leg! This was in fact one of things we wanted to make sure when we started this collection; the VEIL accessories line can be more affordable.

The Spring accessories collection consists of rings, necklaces, and bangles. Please stay tuned for the informations of the other new items.


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Taipei visit

20 February 2012, 23.22 | Posted in Apparel, Sneakers, Trips | 2 comments »


This week we came to Taipei. First visit this year for me to this city; Always enjoyed coming over here where we have great friends. Spent a few days with our crew at the Veil Taipei Store, ironed out how we will drop the collaborations this season. If you visit the store, remember to say hi to Jil and Queenie, the ladies who manage our Taipei retail.


Met up with Jukai, of course. Caught up with what went down while I was away for the past few months. I definitely missed alot of great actions! Need to come back more often. Jukai’s Plug-In design house is also doing very well, which we are very happy to hear. Work hard, bro!


Footwear for the trip, I put on a pair of B/W Converse Jack Purcell. Dead on classic. Is time to go back to some of the older stuff.

VEIL x adidas “Purple Swamphen” Oscillate Warm Trail Runner

08 December 2011, 12.46 | Posted in Apparel, Design, Sneakers | 1 comment »

Everyone struggles with staying motivated through the winter. The new adidas Oscillate Warm running shoes make it a little easier to get out there thanks to breathable CLIMAWARM™ to keep your feet warm and dry, as well as a flexible upper and heel-to-toe cushioning. With the launch of this new model, we were invited by adidas’ Germany headquarter to design a special colorway. We titled VEIL’s edition the “Purple Swamphen”.

The color palettes chosen resemble the large bird with a very loud explosive call. Evidence shows that the Romans kept Purple Swamphens as decorative birds at large villas and expensive houses. They were regarded as noble birds and were among the few birds that Romans did not eat. We chose this subject as a reminder of what’s out there in the environment, as there are so many wonderful species facing extinction, we should enjoy their existence while they last.

As part of this Purple Swamphen Pack, we are offering 3 t-shirt colorways and a VEIL backpack with matching colors. Designed for short trips, the backpack sharing the same title has multiple divisions to store your laptop, clothes, and of course, a dividable lower section for your camera, sneakers, or whatever you take with you for your route.


Expect these items to hit our Asian accounts soon. Please stay tuned to the VEIL website at http://veil.hk

VEIL F/W 2011 Items

11 November 2011, 06.05 | Posted in Apparel, Design | 1 comment »

Apparel brand VEIL started rolling out its Fall/Winter collection. Its latest release included some seasonal basic items, which are just in time for this weather. Here are a few pieces from the recent drop.


Military Shirt L/S


Washed Denim Button-Down Shirt


SPARROW Crew-Neck Sweatshirt. As one of the brand’s key visuals, this sweatshirt only comes in grey.


CLIMAX Crew-Neck Sweatshirt


DIGITAL TRIBE Fleece Zip-Up Hoody


DIGITAL TRIBE Fleece Zip-Up Hoody

More items can be found at the VEIL Taipei Store and various authorized dealers.

Vist the website for more details. http://www.veil.hk

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Random shots in the studio

18 October 2011, 12.30 | Posted in Apparel, Design, Sneakers | 4 comments »

As my girl was complaining so much, I paused on sneaker shopping for a while. A short while. Upon my return to the shopping mood, or should I say when she was in a better mood, I immediately went back and hunt down the grey SKY FORCE II Vintage that I missed when I was in Taipei. I opted for the black and red colorway when I was there, and holded out on this grey one, but then I said “no, I need the grey as well” You guys know how it is.


So, I was glad to know that a shop actually kept a pair of grey for me after I expressed my likings on one of those mico-blogs. Got it! Happy!


VEIL 2011 Fall Collection looking good in our studio. Actually a small part of the collection came in, we are expecting a bigger shipment next week. Most of the items were pre-ordered by our clients, so I am actually still waiting to see which items I’ll get to keep a piece or two for myself. I have my heart set on the denim shirts and the military shirt. Love what Suzzy did with the details. Will post up the goodies after I get proper photos.


Got gifted by Adidas, as they hooked me up with this pair of Mega Torsion Flex M. Love the leather plus performance look/feel of this. Had the urge to go running when I saw this~ but of course I didn’t go.. :-) Thanks Gigi!


Worked with the guys at Protest Design Company again, this time on this Feather Bangle for VEIL. We released this in Mainland already, the reponse was very positive. This was only the first drop of a series we got going with PDC. Yeah, expect to see more. (That VEIL x New Era 59Fifty is not out yet~~ wait for it)

VEIL Sparrow Feathers Necklace

15 September 2011, 12.00 | Posted in Apparel, Design | 2 comments »

VEIL is set to release these Sparrow Feathers and necklace. Made with sterling silver, hand sculpted by Volt in Taipei, these Sparrow Feathers symbolize the brand’s motto of “Never Compromise”, just as sparrows would rather strave themselves to death than to be caged by mankind.  The charm on the necklace is actually a sparrow skull. Alot of VEIL’s accessories relate back to sparrows, and this is just one of a handful of items set to drop this autumn.

VEIL official website: www.veil.hk

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VEIL showcased in Taipei

20 August 2011, 10.40 | Posted in Apparel, Design, Trips | 1 comment »


Came to Taipei because VEIL participated in an exhibit currated by COOL Magazine. It wasn’t a tradeshow, as it was opened for the public. There were fellow clothing brands, celebrity performaces, Freestyle Sessions with the b-boys, the works. Lots of fanfare. It was fun for me since I got the chance to meet some old friends over the 3 days span. We just all met up at the venue, and then went out for coffee meetings all weekend long. Yup, I had alot of coffee and pizzas between those 3 days.


For VEIL, we put on display the latest items we have developed for Autumn/Winter 2011. Usually, we don’t like previewing products too early before the actual drop, but for this event, it seemed the right thing to do. The folks were happy to see our luggage collection, as well as our accessories section of the catalog. As blogged here before, our collaborative efforts with jewerly-maker VOLT continued, and we showcased some of those new items here.


It was a good environment for media and brands to mingle. A few tv stations came over to investigate how different brands will tackle this ever-changing youth market. VEIL’s Queenie was shot here for a MTV spot. Once stuff like this hits television, … you know what will happen.

Thanks to Taiwan for embracing VEIL, embracing what we are trying to do. And of course, thanks to our fellow brand-builders for supporting an outsider like VEIL in entering their market, lots of mutual respect here.

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G-Shock x adFunture: Master of G figures

21 July 2011, 12.53 | Posted in Apparel, China, Design, Toys | 2 comments »

As previously introduced, adFunture worked with G-Shock on a series of 4 figures this Summer. The series titled “Master of G” has its design concept directly linked to 4 G-Shock iconic watch models; Gulfman, Mudman, Frogman and Riseman. Each character was inspired by the various functions of each G-Shock Master of G watch models. The figures can also serve as a watch holder, designed for those G-Shock collectors who would like to display their watches at home or the office.These figures were designed and produced by adFunture Workshop for G-Shock, and were given to consumers when they buy a watch at selected G-Shock retail stores.

adFunture x G-Shock: Master of G #003

14 July 2011, 05.39 | Posted in Apparel, Design, Toys | 1 comment »


Continuing on with the introduction of adFunture x G-Shock “Master of G” figure series, here is model #003 code-named “DEEP SEA”. The inspiration for DEEP SEA came from G-Shock’s FROGMAN watch model. The diver watch can go as deep as 200m under water, FROGMAN now holds the World Record for its function and ability. On the DEEP SEA character, a new head sculpt was given and a pair of propellors were integrated into its legs.

As a series of 4 figures, the “Master of G” figures series is the third collaboration between adFunture and G-Shock. The first collaboration dated back to G-Shock’s 25th Anniversary back in 2008, that was when adFunture ask given the task of designing the Anniversary Watch Pack for G-Shock China.

adFunture x G-Shock: Master of G #001

12 July 2011, 01.47 | Posted in Apparel, Design, Toys | 4 comments »

adFunture worked together with G-Shock on a series of 4 figures this Summer. The series titled “Master of G” has its design concept directly linked to 4 G-Shock iconic watch models; Gulfman, Mudman, Frogman and Riseman. Here’s the #001 model code-named DEEP SEA based on the Gulfman watch.



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