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Eddi adFunture

City visits and a few pairs of kicks

10 November 2011, 12.16 | Posted in China, Sneakers, Trips | 1 comment »

Visited GuangZhou City quite a few times, mostly for work. This time I went for a buddy’s wedding, and was brought to some places I never went before, which was refreshing.


What looks to me like a space center (really, in outta space) was actually GZ’s opera house. I was amazed. I was amazed to see this as a government-owned structure.


This would make a neat office/studio.. ahem….


IFC building. So, Hong Kong, Shanghai and GuangZhou now each have their own IFC… Trying to out-do each other I see.


Amazing night view.
I’d like to go back to GZ again soon. I’m sure I missed a few beautifull venues. The food there is great as well, if you have a chance to visit China, GZ would make a neat lil’stop.

Shoes. Yeah, you guys like shoes. Let’s see what we have here.

Should I call these “dress shoes”? I don’t know what this type of shoes are called. Just leather shoes, I guess. I do like what APWS did with the blend of materials on this one though. APWS is an up and coming shoes label in Asia.


Woven Footscapes, us Asians love the Woven Footscapes. The latest collection have some nice colors, and this I like the best out of the 3. Love the leather texture on these.


I got these sent to our studio, which I found really interesting. New work by Visvim. Visvim is still pushing the boundaries, which I respect very much. I still wear my FBTs and 7-Holes Boot.

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adFunture x Family Mart: YOKA FOOTBALL 2010

28 May 2010, 10.27 | Posted in China, Toys | No comments »

We were quiet on the toy front for a while, that was because we were working on this new YOKA series for FAMILY MART. A 10-variants soccer-themed series, these will be available in FAMILY MART Stores in Mainland China starting June 1st til July 31st of 2010.

Very happy to work with the convenience store chain, as this will give us the opportunity to put YOKA in front of a more mainstream audience. Not about to go mainstream, but would definitely want to see their responses to what we do. Unfortunately, for our YOKA collectors in other countries, we cannot distribute this series internationally as these are exclusively for FM. We do have something else for you all, will show you that next week.

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Ning Bo City

26 March 2010, 13.57 | Posted in Food, Trips | No comments »

Took a train ride out to Ning Bo City with the team. Had to meet a client there, and also using that as an excuse to get away from Shanghai for a few days.


First stopped at Hang Zhou, and then ride another 1.5hrs out to Ning Bo. VEIL’s Su was working on the train all the way through.

If you ever visit the city, you must try their seafood. Due to geographic location, they serve much better seafood than Shanghai. We, of course, took the opportunity to pig-out~

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REACTION Inc. (GZ)

04 November 2009, 19.38 | Posted in China | No comments »

While I was in Guang Zhou, I had the opportunity to visit one of our best accounts in the country; Reaction Inc.

Reaction Inc., headed by Bo Fung, has 2 retail stores in the city. Pretty cool stores.

Yup, it is also the official door for New Balance, Stussy, Kikstyo and Manhattan Portage.

Of course, adFunture got itself some shelf-space in both stores. With Bo Fung working hard to rep our brand in GZ, I’m sure we are on the right track.

Reaction Inc. (Flagship)
2/f No.447 Hui Fu East Road,
Yue Xiu District, Guangzhou
PRC

Guang Zhou City snaps

03 November 2009, 20.13 | Posted in Uncategorized | No comments »


I was in Guang Zhou City (Mainland China) for the weekend.
This city has been under development for so so many years, and is still moving forward.


Halloween Nite. I walked passed this old building, only then did I remember what day it was.


Have you seen this by PUMA?
Is a special edition model made for the China market in celebration of the country’s 60th birthday. Pretty neat colorway if you ask me. That red star has to be the cake topper.

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