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Eddi adFunture

ADIDAS ORIGINALS for ICONIC-1

18 May 2010, 18.22 | Posted in Uncategorized | No comments »

adidas x iconic-1 store
ADIDAS ORIGINALS did a new mural at our ICONIC-1 Store in Shanghai. This was part of a 7-stores-take-over project. Over one night, 7 stores in Shanghai got painted up. Each one looked different, by different graffiti artist. Ours was done up by SiNic & his crew. I quite like it. This will stay up there for a month or so. I like it so much I might actually keep it up for much longer~

Mr Cartoon’s G-Shock DW6900

15 December 2009, 17.26 | Posted in Apparel | No comments »


Finally got our assortment of the Mr. Cartoon G-Shock today, pretty nice graphics. Yeah, we are getting more and more special editions here in Mainland now, from G-Shock, so that’s pretty cool for the folks coming through our stores.

Setup 1 nite before….

16 October 2009, 20.39 | Posted in China, Design, Events, Sneakers, Toys | No comments »

ICONIC-1 was used as Clot’s JUICE STAND Pop-Up Store for the past month and a half. Today, we turned it into an exhibit venue for Bee Wong’s FIRE PANDA 10th Anniversary Exhibition. This exhibition is split into 2 showrooms; ICONIC-1 Store and its next door neighbor SOLEGOODZ Sneaker Boutique. I haven’t curate an artist exhibition for a long time, about 2 years. Setting up an exhibit one night before the opening, well, haven’t done that in a while….

Bee Wong arrived this afternoon, and we immediately went to work.

K from ONEWAY came to Shanghai for our friend’s anniversary exhibition opening. I actually met both of these guys on the same day almost 2 years ago. Is nice how the three of us worked very closely ever since.


Setting up. Crack opening each exhibition pieces. We were like kids opening up our X’mas presents.


Li Ming aka DAYBREAK. Veteran FIRE PANDA member, impressive illustrator in his own rights as well.

So what does this exhibition entails? Why both Iconic-1 and Solegoodz?

Paintings and illustrations. Of course, FIRE PANDA’s forte.


Customized figures. I just can’t help myself…. Each FIRE PANDA member customized one FIRE PANDA vinyl.


Customized PUMA shoes. Thanks to the support of PUMA.

adFunture usually drop a new item in each exhibition, how can this time be different? Especially with it being FIRE PANDA’s 10th anni.

So, let’s drop the big one.
I bought a FIRE PANDA 5″ like 8 years ago. Loved it. This time around, we made it big. I mean like 14″ big.

I’ll post more images after the opening. Better yet, if you are in town, swing by and take a look for yourself.



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