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Eddi adFunture

New Balance CM1600T / CAVS AJ4

06 May 2012, 23.24 | Posted in China, Sneakers, Toys | No comments »


The blue used on the latest New Balance CM1600T is simply beautiful, but that’s not the only reason why this product was all sold out in Asia. Yup, all sold out, and this wasn’t even a “limited edition”…. Is nice to see New Balance finally getting some boost though, the brand has put out numerous great shoes as of late. The recent 997, 998, the 1300s, all very nice and well recieved by the consumers, but this 1600 took it to another level. Kudos!


So, you ready for the CAVS AJ4? I heard mixed feelings on the color combo, but really, to each his own. Call it “Air Lin 4″ for all I care, it is actually a nice looking shoe.


These kids’ rides, although old, are still everywhere in Shanghai. Weathered and rusted, I quite like the texture of them. This character is Captain Black-Cat, a Chinese cartoon series from the late ’70s. I had the pleasure of meeting its original creator a few years back when we were both on a judge panel for a design tournament. A very sincere gentleman, I’ve love to talk to him again if I’ve the chance.


Sunset-shot at the Shanghai Bund. Took this today actually, fresh~

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New Balance 1300 / Tennis Classics by Fragment

16 April 2012, 19.04 | Posted in China, Sneakers | 1 comment »


It has been a good busy month with VEIL products rolled out on schedule, and moving into the hands of consumers at a reasonable pace. I now have time to turn my attention back to working closely with some media partners, hoping to launch a series of online features that will spotlight some personalities I respect in the Mainland China circuit.


New Balance’s care package arrived with this pair of USA-made 1300 inside. Really love the low-key colors, and I put them the very next day. I know there’s a grey colorway out there right now, you might want to check that one out as well.


Continued digging into my own kickz storage, I found these Fragment Design’d Nike Tennis Classics. With the Tennis Classics model seeing so much actions in the past 24 months, I forgot I have these put away. I decided to start wearing the blue colorway, and sent off the red pair to a fellow sneakerhead. All good.

You’ll see me keep digging up old releases if you follow my Instagram (id: eddiaft).

Shanghai. After Dark

25 April 2011, 19.12 | Posted in China | 1 comment »

Am in Shanghai right now, actually, am in Shanghai most of the time. This is an amazing city, ever changing. Still have much to “improve” on, but is slowly getting there.


Sometimes, I do forget where I am though. I mean, the business that we do, the lifestyle we try to introduce, are still very green in this country. Grinding at our work everyday, sometimes I forget that most of the people in the country, in the city, see us as “odd”.


Taken from a local resturant, the moment I saw this wooden window frame, I paused. Yeah, I’m in “China”.

Because most of where I usually go in Shanghai, has new structures.

So much new grounds still in development. This is one of the spots I recently visited. Very nice, very clean. I wouldn’t mind putting our office on this street. (very expensive though, so, no.)


Most of the time, I look at Shanghai after the sun went down.
When the sun goes to sleep, another side of Shanghai awakes.

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G-SHOCK’s SHOCK THE WORLD Shanghai

26 September 2010, 18.34 | Posted in China, Events | No comments »


G-SHOCK’s SHOCK THE WORLD event came to Shanghai again. This one was even better than last year’s. Great party, met up with lots of old friends at the venue. As the watch for youths, even in Mainland China, G-Shock is second to none.


This was me with Chai from G-Shock, this was before I got drunk. Luckily, I am never a mean drunk…


Yoyo was rocking her pink Baby-G! Nice to hear that her JING Dance Studio is doing great.


Always a plus to any event, Sam Lee from SUBCREW was spinning at the event~

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PUMA ARCHIVE UNCOVERED Shanghai

12 September 2010, 21.39 | Posted in China, Events, Sneakers | No comments »

VEIL & Suitman

06 August 2010, 20.23 | Posted in Uncategorized | No comments »


Young Kim (aka SUITMAN) was in town last weekend for Art Labor Gallery’s exhibition “2nd Impressions”. It was great catching with him. He put on quite an impression for the visitors that night, as always.


Apart from designer vinyls, I continued my involvements with clothing label VEIL. It is still relatively a new brand, we are just getting into our second season. SU and I wanted not to start another t-shirt brand, and we wanted to focus more on cut & sew items from the get-go. Our first drop back in Winter of 2009 was quite fun. Especially fun for me as I got the opportunity to revisit some classic cuttings such as M-65, varsity jacket, etc. Adding, modifying modern classics, that’s the route we are taking. Doing this out of love is key for me personally, as I already have a few day jobs!


Next week, we’ll be dropping 2 new Oxford Shirts. Again, with a little change to the tradition. Hope you guys like what we are doing.


Peep the website to see what we did in our first season.
HTTP://WWW.VEIL.HK

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Random updates

02 August 2010, 12.03 | Posted in China, Sneakers, Toys, Trips | No comments »

Went silent on you again for a while, but I was working hard all the way through….

In between official YOKA Series production, I did a small capsule for SIZE Magazine in China, an edition of 30pcs all sprayed by yours truly. I was never a real artist myself, but I think these came out okay.


New Balance sent over something that they knew I was waiting for ever since the tradeshow! The MA-1 inspired MT580, due out this A/W. Love the color combo and the Gore-Tex outter doesn’t hurt neither. Much much thanks to da boyz. I love it!


Shanghai. After all these years, how do you think it looks like? Still a farm land of sort? Nah.

Check out how Shanghai looks like at night.


Rosa, a great help from our studio. She gave me the bad news about her having to leave the company, BUT, the great side to that was that she’ll be going to Italy to continue on with her education. That, I absolutely support!


I went to Cheng Du City last month, this is one of the shots that I took, one that I like more. These were made with cow-skins, these were used as light-puppets from decades ago. Pretty nice.

You’d want to see more designer figures in this blog, huh? Sorry. You wait, my friends. Just wait.

USAIN BOLT 19.76

23 May 2010, 19.50 | Posted in China, Events | No comments »

Been here in Shanghai for 8 years, and tonite was my first time going into Shanghai Stadium to watch an event. How slow am I??

DIAMOND LEAGUE, that was the event.
Usain Bolt was running the 200m race. That’s why a bunch of PUMA friends went, and I was lucky enough to get a ticket from them. I must admit, I’m no fan of track events, but this was a good experience。


Stay busy, Armin!


Jeter being interviewed after her win. Needless to say, she is FAST~~


Here’s the reason why we were there.


I missed my shot~!
He didn’t.
Set a new record for Shanghai’s 200m.
19.76 seconds, that’s all he needed to cover 200m.


Usain Bolt. 200m.
19.76secs.


And of course, there was Liu Xiang for 100m Hurdles event.
Crowd favorite, being in Shanghai and all.
However. No, shouldn’t say that. I should say: Hey, he came in 3rd!!
Congrats~!

Thx Julian and Armin for your kind invite.
I had fun~

ADIDAS ORIGINALS for ICONIC-1

18 May 2010, 18.22 | Posted in Uncategorized | No comments »

adidas x iconic-1 store
ADIDAS ORIGINALS did a new mural at our ICONIC-1 Store in Shanghai. This was part of a 7-stores-take-over project. Over one night, 7 stores in Shanghai got painted up. Each one looked different, by different graffiti artist. Ours was done up by SiNic & his crew. I quite like it. This will stay up there for a month or so. I like it so much I might actually keep it up for much longer~

New Balance M1300 JP

30 April 2010, 17.34 | Posted in China, Sneakers | No comments »


New Balance’s M1300 JP special model officially drops at SoleGoodz in Shanghai tomorrow. We are stroked to get the rights to offer this gem to sneakerheadz here in the Mainland. Ming was in time to get the new renovation done, and the new fittings sets off this pair of M1300 perfectly.


Frankly, I’m glad this finally goes on sale tomorrow, ‘cos I’ve been getting calls daily from friends wanting to cop this. Okay boyz, come grab them tomorrow and stop calling me!!! haha



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