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Eddi adFunture

New Balance MS 574 Series

13 July 2010, 20.05 | Posted in Sneakers | No comments »


New Balance just delivered the newest Sonic Welded 574 series. They look pretty nice. Not crazy colors, very wearable, you know what I mean. These went onto the shelves at SoleGoodz right away.

New Balance M1300 JP

30 April 2010, 17.34 | Posted in China, Sneakers | No comments »


New Balance’s M1300 JP special model officially drops at SoleGoodz in Shanghai tomorrow. We are stroked to get the rights to offer this gem to sneakerheadz here in the Mainland. Ming was in time to get the new renovation done, and the new fittings sets off this pair of M1300 perfectly.


Frankly, I’m glad this finally goes on sale tomorrow, ‘cos I’ve been getting calls daily from friends wanting to cop this. Okay boyz, come grab them tomorrow and stop calling me!!! haha

SoleGoodz & all

11 April 2010, 20.25 | Posted in China, Sneakers | No comments »

So much going on these 2 weeks, is getting me all excited~~
A few new lines I’ve been working on will come to fruition soon, very soon.
And new toys will also see the light in May. You won’t disappoint, I assure ya!


SoleGoodz got its new shipments of both Puma and New Balance, we were a busy tied up with those for a bit. Hot stuff though, gotta check them out. With all these talks about the Shanghai Expo, I’m sure some of the visitors are sneakerheadz and vinyl-headz. Hey, you know where we’re at! Swing by to adFunture-Land~ haha

SoleGoodz
351 Zi Zhong Rd.
Shanghai PRC

Bubble Tech’d Disc Blaze

27 February 2010, 21.03 | Posted in Uncategorized | No comments »

Started the weekend by going to our boy Tim wu’s concert at Dream Factory.

China’s hip-hop is still a rocky road, but Tim is staying with it nonetheless. For this love for his music. His next album will be out soon, we’re all looking forward to that. Will post about it when it drops.

These will finally drop in China next week, been waiting for them for a while.

PUMA’s Bubble Tech Pack kicked things up a notch by getting a lil’ hybrid thingy goin’ with marque models such as SKY II, Mid and one of my personal favorite, the Disc Blaze! I broke out a pair of the Disc for my weekend~~ Love the color combo! Gonna offer all 3 models at SoleGoodz next weekend, I’m sure these won’t stay on the racks too long.

Hanon NB576 @ SoleGoodz

25 January 2010, 19.38 | Posted in Sneakers | No comments »


New Balance just shipped these 2 Hanon x NB 576 bad boyz in for exclusive sale at SoleGoodz for the Mainland market. Yeah, we are once again a few months late on these, well, as always. But I say better late than never. Out of the two colorways, I particularly like the yellow+gray variant. But still, I like the blue on the other one, is a nice blue. haha Made in UK joints, pricey but worth the bucks.


These will go up on the racks in a week or so.
I’d like to shout out to the Hannon crew for these nice designs!

Sat. 2 New Drops & 1 Party

02 December 2009, 20.25 | Posted in Apparel, Sneakers | No comments »

This coming weekend will be a busy one for Shanghai.
On Friday, adFunture will drop its eyewear collabo with Chairman at ICONIC-1 Store. Edison, KP and the rest of the Clot Crew is set to open their JUICE Store on Saturday, while SOLEGOODZ will drop the FREEDOM TRAIL Pack by CONCEPTS & New Balance. So like I said; busy busy.


Hand crafted in Japan, these frames turned out just as expected; High quality joints. I’ve been wearing one for a while now, must say I’m enjoying wearing our own branded frames.


These actually just arrived our store tonite. Love the red laces setting the whole thing off. NB 1500, slowly became a collaborative platform for New Balance as of late.


New Balance 875. I don’t remember seeing this model before, must be a new model or new breed. I like it. The mid-cut with its brown colors have it looking like an outdoor footwear. The Freedom Trail Pack, for China, will be sold exclusively at SoleGoodz Sneaker Boutique. Thanks to the good folks at NB!

So, this weekend, will you be in Shanghai??
See ya in a bit!

PUMA Suede Classics @ SOLEGOODZ

05 November 2009, 19.48 | Posted in Sneakers | No comments »

SoleGoodz
351 Zi Zhong Lu
Shanghai, PRC

Setup 1 nite before….

16 October 2009, 20.39 | Posted in China, Design, Events, Sneakers, Toys | No comments »

ICONIC-1 was used as Clot’s JUICE STAND Pop-Up Store for the past month and a half. Today, we turned it into an exhibit venue for Bee Wong’s FIRE PANDA 10th Anniversary Exhibition. This exhibition is split into 2 showrooms; ICONIC-1 Store and its next door neighbor SOLEGOODZ Sneaker Boutique. I haven’t curate an artist exhibition for a long time, about 2 years. Setting up an exhibit one night before the opening, well, haven’t done that in a while….

Bee Wong arrived this afternoon, and we immediately went to work.

K from ONEWAY came to Shanghai for our friend’s anniversary exhibition opening. I actually met both of these guys on the same day almost 2 years ago. Is nice how the three of us worked very closely ever since.


Setting up. Crack opening each exhibition pieces. We were like kids opening up our X’mas presents.


Li Ming aka DAYBREAK. Veteran FIRE PANDA member, impressive illustrator in his own rights as well.

So what does this exhibition entails? Why both Iconic-1 and Solegoodz?

Paintings and illustrations. Of course, FIRE PANDA’s forte.


Customized figures. I just can’t help myself…. Each FIRE PANDA member customized one FIRE PANDA vinyl.


Customized PUMA shoes. Thanks to the support of PUMA.

adFunture usually drop a new item in each exhibition, how can this time be different? Especially with it being FIRE PANDA’s 10th anni.

So, let’s drop the big one.
I bought a FIRE PANDA 5″ like 8 years ago. Loved it. This time around, we made it big. I mean like 14″ big.

I’ll post more images after the opening. Better yet, if you are in town, swing by and take a look for yourself.

FIRE PANDA Exhibition @ SOLEGOODZ

15 October 2009, 19.42 | Posted in Design, Events | No comments »

Don’t know where to go this Saturday afternoon in Shanghai?
Check out the exhibition of FIRE PANDA at SOLEGOODZ.


10 years into comic arts, Bee Wong and his FIRE PANDA will be celebrating at SOLEGOODZ with a handful of paintings and customed PUMA kickz.

New Balance New Drops Back 2 Back

17 September 2009, 21.24 | Posted in Sneakers | 1 comment »

It has been a busy month with New Balance at SoleGoodz this month.
Within 30 days, we have/had 3 special drops.
It all started with Jeff Staple’s White Pigeon 575 at the end of August.


Last weekend was Solebox’s M1500 “The Finals“.
Those in Mainland were exclusively sold at SoleGoodz.
Of course, those went quite well.

Immediate weekend after the Solebox’s, we will have The 99x Feral Creation Pac.
Again, Mainland is dropping these products slightly later than other countries.
Is that a good thing or a bad thing? That depends, I guess.


I love the Lion variant, more of my colors.
Definitely keeping a pair for myself.

With these 3 releases, New Balance has been highly visible in the Mainland media, which (sorry to say) hasn’t happened for a long time. By bringing in more hot items, NB will definitely get stronger exposures. In a marketplace that is dominated by N & A, a sudden burst like this month’s will help a long way.

Is quite interesting to watch shoppers react when they come into SoleGoodz where we only sell kicks from Puma and New Balance.

“PUMA/NB has shoes like these?? Cool !”
Well, they always did….



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