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Eddi adFunture

Taipei East vs West Basketball Game

11 August 2011, 19.39 | Posted in Events, Trips | 2 comments »

Arrived Taipei City last night, and just in time for today’s “East vs West” Basketball Game hosted by Phantaci & Nike. East and West represent the 2 main districts in Taipei City. Each of the 2 teams were comprised by memebers of streetwear brands in its respective district. So, members of Phantaci, KenLu.Net, UnderPeace would be in the East Team. While on the West Team, has guys from VEIL, Remix, Overkill, Subcrew, Mania, SMG, etc. It was just for fun, most of the audience were from the different brands, this wasn’t opened to the public.


Sam and Frankie were there as well. Sam represented his Subcrew, played on our West Team.


Jukai represented VEIL. He played real hard~~ He tried, put it that way~

Group photo!!

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G-Shock x Subcrew Limited Edition: “Sharkmarine” 6900

12 September 2010, 21.52 | Posted in Design, Toys | No comments »


“Finally we made it!! The G-shock x Subcrew Limited Edition watch has redesign some details and accents, rather than the usual print on the watch. We’ve put the Sharkmarine’s teeth and eye patterns on the watchstrap, with the eye-catching yellow/green color combination that meet the sharkmarine theme. As you can see on the picture, a Sharkmarine pattern has been added on the LED backlight, makes the watch become more prominent on the darkness. On the backside, a Subcrew Logo has been engraved as well as the individual serial number. We will include a Sharkmarine doll together with the watch as a set for sale.

The G-Shock x Subcrew Sharkmarine watch is limited of 100 pieces, and each one has engraved with a specific serial number from 001 – 100. There will be small amount available in our Online Store only, so all Subcrew fans must not miss it! !”
- Subcrew website





The Shark figure, of course, if you’ve been following adFunture for a while, you’ve seen it before. And as of this moment, this Subcrew G-Shock is already sold out. Congrats to Subcrew and G-Shock!

Subcrew x adFunture

16 December 2009, 21.04 | Posted in Toys | No comments »

Hong Kong’s own SUBCREW worked with us on this one.

Subcrew x adFunture; Working Below the Hype!

What’s inside that box?
You’ll see soon enough!

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Hang Zhou City for G-Shock

13 October 2009, 18.19 | Posted in Events, Trips | No comments »

Paid Hang Zhou City another visit this past weekend. This time it was for one G-Shock event and also had to shoot a segment for Beijing’s Travel Channel.

West Lake at night.


Chai is one easy going guy, now just chillin’ before the G-Shock event kicks off at nite.


Mr. Nie Zheng, mostly known for his fashion photography works in China, but you should talk to him about sneakers. G-Shock is curating a photography exhibition for Nie Zheng, and it will be sometime next month in Beijing. I’ll definitely fly over there to check it out!


Shannon relaxing after our Travel Channel shoot, she is the director, and basically just went nutz listening to my Mandarin (that’s not my first language…) She got tired out from screaming “CUT!” “AGAIN!” “Good, now can we do this all over again with Eddi actually speaking Mandarin?!” Haha, sorry, Shannon. We worked together before, and this time around she felt comfortable enough to actually tell me off when I make a mistake…. Definitely one of my favorite gals in Beijing! Don’t work too hard, Shannon!


VEIL’s designer SU. We pulled through 2 all-nighters discussing about the new collection. Got alot of work done in those 2 days. Can’t wait to see some samples!!


Subcrew’s Sam Lee and the whole crew were in town as well. We had time to confirm a drop date for our next collabo. Can’t say what it is for now, but you’ll see it soon enough. We had the opportunity to see the Autumn Collection of Subcrew that night, and I must say, the catalog was very nicely expanded. Subcrew was known for trucker caps, but they are much more than just that. Stay close to these boyz as they kick off their 5th anniversary celebration.



Hiroshi from F430 doing his thang.



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