VEIL showcased in Taipei

Came to Taipei because VEIL participated in an exhibit currated by COOL Magazine. It wasn’t a tradeshow, as it was opened for the public. There were fellow clothing brands, celebrity performaces, Freestyle Sessions with the b-boys, the works. Lots of fanfare. It was fun for me since I got the chance to meet some old friends over the 3 days span. We just all met up at the venue, and then went out for coffee meetings all weekend long. Yup, I had alot of coffee and pizzas between those 3 days.

For VEIL, we put on display the latest items we have developed for Autumn/Winter 2011. Usually, we don’t like previewing products too early before the actual drop, but for this event, it seemed the right thing to do. The folks were happy to see our luggage collection, as well as our accessories section of the catalog. As blogged here before, our collaborative efforts with jewerly-maker VOLT continued, and we showcased some of those new items here.

It was a good environment for media and brands to mingle. A few tv stations came over to investigate how different brands will tackle this ever-changing youth market. VEIL’s Queenie was shot here for a MTV spot. Once stuff like this hits television, … you know what will happen.
Thanks to Taiwan for embracing VEIL, embracing what we are trying to do. And of course, thanks to our fellow brand-builders for supporting an outsider like VEIL in entering their market, lots of mutual respect here.

















