Let’s be for real.

When you think of Boston, you can’t help but to think of it’s legendary St. Patrick’s Day events, parades and drink-a-thons. If the soundtrack for the Puerto Rican Day Parade was Hector Lavoe, Marc Anthony or maybe Big Pun or Fat Joe… St. Paddy’s Day’s anthem would be House of Pain’s “Jump Around”. I dare you to argue that.

So being in Boston I thought it was only right to unify all those elements into something that made the locals get rowdy and spill their drinks. Oh, wait… that’s normal!

On Tuesday, March 17th, House of Pain (all 3 members) will be at Concepts to launch their Adidas Campus colab designed by Danny Boy (with the rest of La Coka Nostra on hand).

We are also raffling off 5 authentic Adidas Celtics jerseys custom made for the launch. I would tell you how many were made but the number is so small you’d get mad at me!

Come down and meet the band, get a drink, cop a shoe, win a jersey… put on some shit kickers and kick some shit…. and enjoy what the Irish gave the world… St. Paddy’s Day!!!

So apparently Danny Boy of La Coka Nostra and House of Pain can do anything he puts his mind to. Anyone that has known D Boy for more than 10 minutes realizes that he is one of the most creative cats around. Whether its design, marketing, bringing people together and now directing videos, he goes hard and the results are usually a home run.

Danny has directed the first 2 La Coka videos, “That’s Coke” and “I’m An American” and they are both crazy. If you don’t understand the magnitude of these dudes coming together under one umbrella, please do the math. Its Christmas so I’m going to also throw you the MP3s for both joints. Big shout to the family D-Boy, Everlast, Ill Bill, Slain and Big Left. The album is going to be banana nut bread!

La Coka Nostra “I’m an American”

La Coka Nostra “That’s Coke”

Oh yeah…. That’s not dandruff, hell naw that ain’t dandruff…

A BRAND YOU COULD TRUST.

This is my little brother Franco and I am coming up on my 3rd holiday season without him. I lost him in an unfortunate car accident but was blessed with 21 years of his presence. I will see you when I get there. Love you.