It’s here! Black Friday!! To commemorate our “Freedom Trail” collaboration with New Balance we are releasing our “Freedom Trail” mixtape with the legendary Bounce Master DJ Doo Wop.

Concepts was established in 1996 so we figured we’d rock with classics from that year with a special intro by the Wop himself.

Download and enjoy— see you at the shop!

DOWNLOAD HERE

With the upcoming highly anticipated release of the Concepts x New Balance “Freedom Trail” pack collaboration, we decided to throw a little pre-release party at Club Sanctuary in Boston. The turn out was amazing and the legendary Bounce Master Dj Doo Wop and Boston’s own Brek.One tore the spot down. Big shouts the New Balance team for holding us down, Paulina @ Sanctuary, Frankie, Brand Nation, Brek.One and Doo Wop (BSA 2010!) for the great night.

Remember: The Freedom Trail pack will be available 11/27 (Black Friday)

Jeff & Todd

Brand Nation holding it down

Friends from the other Boston shoe brand showing their support (as always!)

Dj Doo Wop & Brek.One

Kinda Dusty Crew

Hey! Paulina of Sanctuary

Chris One & Hollywood Pete

Stebs and Point

Fresh and his homie

Lauren of NB with her husband and Friend

With the Bounce Master Doo Wop (Follow him on twitter @DJDooWop)

Deon, Lou, Chedda and I though I knew this guys but his emo hair is throwing me off

Lovely ladies of New Balance

Brek.One tore it down

With the Evil Genius Greeeeeen Lantern

Wop killed it