Ahh. The ever present fitted cap.

Something so classic and simple can mean the world to someone. If something means the world to me, it’s important that it’s representative of my personality and style.

I’m going to be 33 years old and that means I have been conscious of my fitted measurement for at least 20 years. My first was a San Diego Padres cap I bought in a sidewalk sale at a store called Maurice The Pants Man around my way.

My friends at Mitchell and Ness blessed me with an opportunity to put together a cap that represents me and my brand. I have had the pleasure of building a relationship with M&N while developing special projects for Concepts. The heritage and quality of the brand is something most people trust but I’m not sure people give their fitted cut and feel enough credit.

I wear New Era caps (like the rest of the world). In the passed couple of years, the New Era fit has not been my favorite. What changed? I’m not sure. Sporadic sizing and crown shapes makes it difficult to count on. Like most, I continue to hope for the best when I design caps for the shop or buy personnel caps elsewhere.

The M&N cap has surprised me and has become my favorite. Why? Well first and foremost – it fits. It fits good.

Jump on the M&N site and cop something to hide your crooked shape up. You will thank me later.

Shouts to Vic and John for the continued support and love.

Now on to my cap—

Features my “The Butcher’s Block” logo embroidery on the front

My motto on the right side panel in tonal embroidery and satin linings (not pictured)

The back embroidery lets you know that I keep it FRANKMATIC™

Will it be available? You will have to wait and see!

Michael Jeffrey Jordan

One of the greatest athletes in human history and considered THE greatest basketball player of all time.

Michael Jordan is now more recognized as a brand and logo than the global sports icon that he is. Sometimes it’s hard to filter through the sneaker re-re-re-releases in fashion colors, and failed attempts at lifestyle clothing to match, to just remember what he was (and is) in it’s purest form – simply AMAZING. MJ’s super-human ability to do with the roundball things that all others couldn’t is what made the product associated with his likeness invaluable. What he did last week against the person that was cursed with the job of guarding him made this week’s shoe drop that much more special.

Obviously that is now not the case.

I live and work in a world where I understand the value of branding and marketing. The art of presenting information and creating energy to surround a particular product (in my case) to make it attractive, interesting, valuable, irresistible and worth your hard earned nickel.

Sometimes the art of selling clouds the truth. Michael Jordan was the best. The product with his name on it (was) the best. Plain and simple.

Mitchell & Ness presents the 25th anniversary of Jordan’s 1985 All-Star jersey, which is quite possibly the illest jersey of all time. No fashion colors, not a hybrid of 2 classic jerseys or any other non-original modifications.

Straight up – no chaser and simply AMAZING.

300 made.

Working as the brand manager of Concepts is not always an easy job but the percs of the job is being able to partner up with major brands to create something new. New Balance, Clarks, Red Wing, Sorel, Nike, Mitchell & Ness, Canada Goose and Timberland are some of the companies I have had the pleasure of working with but more importantly, learn from. I look forward to showing the world what we have been up too. Stay tuned….

I’m especially proud of this project here.

All black everything…..

Peep the info below . Available Friday, October 23rd.

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Concepts presents “Con-Ops” Collection with Timberland and Mitchell and Ness

Concepts will be launching their first project under their military inspired “Concepts Operations” line on Friday, October 23rd, 2009. The first drop from the Con-Ops Collection will be a 6″ Timberland Field Boot which is inspired by covert military apparel utilizing all black technical materials. The boot construction includes “Ever-Guard” leather, the state-of-the-art cut-resistant material SuperFabric® on panels, abrasion-resistant rubber coated toe, Gore-Tex waterproof lining, and an outsole which is made with “Timberland Pro Rubber” that is puncture-resistant. Accompanying the boot release will be a Con-Ops x Mitchell & Ness knit winter cap, fitted cap and tee shirt, in 2 colors, which will be released in limited numbers.

Available at:

Concepts | Boston
St. Alfred | Chicago
Burn Rubber | Detroit

Concepts
37 Brattle St.
Cambridge, MA 02138

www.CNCPTS.com