With the upcoming highly anticipated release of the Concepts x New Balance “Freedom Trail” pack collaboration, we decided to throw a little pre-release party at Club Sanctuary in Boston. The turn out was amazing and the legendary Bounce Master Dj Doo Wop and Boston’s own Brek.One tore the spot down. Big shouts the New Balance team for holding us down, Paulina @ Sanctuary, Frankie, Brand Nation, Brek.One and Doo Wop (BSA 2010!) for the great night.

Remember: The Freedom Trail pack will be available 11/27 (Black Friday)

Jeff & Todd

Brand Nation holding it down

Friends from the other Boston shoe brand showing their support (as always!)

Dj Doo Wop & Brek.One

Kinda Dusty Crew

Hey! Paulina of Sanctuary

Chris One & Hollywood Pete

Stebs and Point

Fresh and his homie

Lauren of NB with her husband and Friend

With the Bounce Master Doo Wop (Follow him on twitter @DJDooWop)

Deon, Lou, Chedda and I though I knew this guys but his emo hair is throwing me off

Lovely ladies of New Balance

Brek.One tore it down

With the Evil Genius Greeeeeen Lantern

Wop killed it

To celebrate the east coast launch of the 686 / New Balance collaboration we threw a little “get to together” at Concepts. Big thanks to Lauren, Lou, Jenn, Kristina and Allison of New Balance and Kristin of 686 for making this happen.

Pete with number 22 and 96 on the official “What White People Like” list. Ok…22 is “microbreweries” but the list maker needs to research how white people react to PBR… incredible. New Balance should definitely be higher on the list too. Just my own observations….

Fresh had to put the “swoosh” away for the event. Wasn’t too happy about it either

Sneaker Freaker #16 has officially dropped!! One of the best issues yet with multiple covers including the limited “Skippy” cover showcasing the Sneaker Freaker x New Balance 580. This issue also highlights my Canadian fam Ransom’s Adidas project (no not one shoe, no not a retro in new colors… a line of original Ransom Adidas!) and the Concepts “Freedom Trail” New Balance project (more to come on that!). Oh yeah— Fuck you to who ever leaked the photos early.

Sneaker Freaker x AIAIAI earbuds!!! Thanks Woody!!