Well, it is that time again. We changed website design for the 4th time in our short history. We started in 2005 with Blogspot, moved on to Wordpress, then to Typo3 and now once again to a new system. The main reason for the re-design had to do with the backend. We need something more convenient, especially for our Columnists and I think (hope) we achieved that.
Overall the new site is more user friendly. The second idea was, making sure that the site, while mainly delivering news on the frontpage, also shows how much else there is, which was not really the case on the old design. Aside from the news we work hard on weekly interview features and our columnists also always have interesting things to say. Thus we wanted to make sure that you readers out there also see that, and we added the preview box on the frontpage.
As you might have noticed we also have a new logo. The idea was to stick to the stamp idea, as many people out there already associate us with that. Benny Gold was nice enough to take care of the new logo and we are super happy with the outcome.
The features now look nicer and have actual pages. On the old site they looked like long blogposts, but with all the work that goes into them, we wanted to give them a better feel and look. Hopefully we achieved that this time.
A coupe of things are still missing, such as some of the older features and the shopguide. We are working hard on bringing that back very soon.
Otherwise, we hope you enjoy the new Highsnobiety.com. Tips are always welcome, just leave a comment or use the contact form!