Schwinn’s $299 Fixed Gear Bike.
The very good people at Fixed Gear Gallery have returned from last week’s Interbike 2008 Show in Las Vegas. FGG has published a shitload of photos from the show, with real focus on the track, fixed gear bikes and accessories being displayed. You’ll get some new views of the RVCA Cinelli, the MASH Cinelli, and many many other.
But the pure standout to me was introduction of this $299 Schwinn Cutter FG/SS to the market. Thats $299 for a complete bike. The barrier of entry has been significantly lowered by the people at Schwinn and anything that can get people onto bikes is about as important a feat as trying to convince them to convert a road bike or drop $500+ on a style of cycling that takes some time to get used to.

I look at the Cutter’s $299 pricepoint in comparison to the barrier of entry for many electronics. Take for example the 2007 Christmas Holiday season where GPS navigation systems hit the $200 mark. In technology breaking the $200 mark makes technology affordable to the masses. $299 for a complete fixed gear bike has to be relative. If I could have spend $299 when I first got into riding fixed, I would have saved hours converting my (oddly enough) Schwinn Le Tour.*
Clearly when this $299 Schwinn hits the market, it will not come built up from the most premium of components but we know this based on the price. The fact still remains that a $299 bike by Schwinn will be built well enough to get the average user to re-examine a single cog bicycle as a choice. Schwinn is making it easy for anyone to join the cycling masses.


I miss my old Schwinn Le Tour. I sold it on Craigslist years ago. I pray that it remains in good hands.
* As much as converting the Schwinn Le Tour was a bitch, I did take a handful of bike repair workshops at Broadway Bikes during the process. Those hours in the shop learning the ins and out of bike mechanics I would never give up. I highly recommend that everyone take a basic bike repair course if not to teach you how basic some repairs/adjustments are.























