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Olivier Rosset

You can’t collect MP3s

26 October 2009, 17.32 | Posted in Marketing, art, cool stuff, internet, music | 1 comment »

I often been asked what is the problem with the music industry. There is a lot of factors but the key point is the fact that it is not a music industry crisis but a support crisis. Why should i pay for a format that i dont like ? The only music that i am still buying is Vinyl.

Interesting to know also that artists never had a bigger part of the pie when CD and digital formats took over the Vinyl.

Manufacturing cost for a vinyl is around 4 to 8 $. In comparaison the CD has a manufacturing cost of 0.4 to 0.8 cents and digital files aprox 0 … let you do the math …

Vinyl is an object of desire, it is non dublicable and a perfect collectible object. It is so far the best way to consume artwork around a music object

In 1996 i started a vinyl distribution company called Chronowax. This company was selling close to a million vinyl per year. I remember when Chronowax did for example campain reissues for Dej Jam and sold more than half a million LPs …

Back then the promotion and viral aspect of the vinyl was key to enter the club scene and the dj’s playlists. Digital happened to be way more effective and a less expensive way of promoting music.

But vinyl is still the best music object we had so far.

Selling picture discs and sexy connected devices seems to have a more bright future than selling CD’s and Music files ;)

1 comment
  1. [...] For those or you who think vinyl is dead, here are some interesting sales figures. Olivier has some great commentary about these which you can read here. [...]

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