“Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great product. So you could win with a mediocre product, if you were a good enough marketer. That is getting harder to do. The balance of power is shifting toward consumers and away from companies…the individual is empowered… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. If I build a great product or service, my customers will tell each other.”
Great wisdom that you can apply to art, music, brand and pretty much any modern businesses … Make it good !
The Record: Contemporary Art and Vinyl features work by 41 artists from around the world, from the 1960s to the present, who use vinyl records as subject or medium. The exhibition includes sound work, sculpture, installation, drawing, painting, photography, video and performance.
Artists
Artists in the exhibition include Laurie Anderson (1947 USA), Felipe Barbosa (1978 Brazil), David Byrne (1952 Scotland), Janet Cardiff & George Bures Miller (1957 & 1960 Canada)*, William Cordova (1971 Peru), Moyra Davey (1958 Canada), Kevin Ei-ichi deForest (1962 Canada), Jeroen Diepenmaat (1978 Netherlands), Sean Duffy (1966 USA), Yukio Fujimoto (1950 Japan), Jack Goldstein (1945 Canada), Rodney Graham (1949 Canada)*, Harrison Haynes (1973 USA)*, Gregor Hildebrandt (1974 Germany), Satch Hoyt (1957 UK), Jasper Johns (1930 USA), Taiyo Kimura (1970 Japan), Tim Lee (1975 Korea), Ralph Lemon (1952 USA), Christian Marclay (1955 USA), David McConnell (1975 USA), Mingering Mike (1950 USA), Dave Muller (1964 USA), Ujino Muneteru (1964 Japan), Vik Muniz and Carlos da Silva Assunção Filho aka Cafi (1961 & 1950 Brazil)*, Patrick Douthit aka 9th Wonder (1975 USA)*, DJ Rekha (1971 UK)*, Robin Rhode (1976 South Africa), Dario Robleto (1972 USA), Ed Ruscha (1937 USA), Malick Sidibé (1935 Mali), Xaviera Simmons (1974 USA), Mark Soo (1977 Singapore), Meredyth Sparks (1972 USA), Su-Mei Tse (1973 Luxembourg), Fatimah Tuggar (1967 Nigeria), Alice Wagner (1974 Peru), Carrie Mae Weems (1953 USA), and Lyota Yagi (1980 Japan).
* “Cover to Cover” crate curator list
The accompanying Cover to Cover installation features 10 artists and musicians who each curated a crate of 20 albums that tell a story through the cover visuals. Visitors will peruse the crates and with headphones listen to records on record players.
Recently got this very cool report from the also very cool futurehit.dna website. The report linked to an interesting chart; the top words in the lyrics of the top 50 selling song of 2010. See below.
Made me wonder how would it looks like by applying this to the music blogs charts for example. Even if it would be a bit brooklyn oriented, i decided to use the most popular song of 2009 from Hypemachine.
Top 2009 Hypemachine songs:
So its interesting to know that if you write a song in order to reach the itunes charts, you might want to title it “Oh Baby Wanna love like Oh”. And if you want to break on the blogosphere first you might consider producing a “Lil wayne Brooklyn remix”
Lets try with some niche genre now , here is the result when applied to the Egotrip book of rap list best single 1988:
So i guess a perfect title song would had been “Mc Funky Featuring sugar bitch” and here is the top punk single list.
