Where is the fun ?
From browser based music games to apps and from mobile social music games to consoles, there is a huge audience out there willing to embrace the best upcoming products.
Markets to watch: Japan, China, South Korea.
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IS FREE THE RIGHT PRICE FOR NEW DIGITAL MUSIC ?
If you look at your favorite new music from 2011, chances are that you got a good part of it for free. Personally, mine was ALL free*.
thx to : The Weeknd // Criolo // Frank Ocean // Asap Rocky // Drake
*But willing to spend money on live, merch, music objects …
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Few weeks ago, a website had brought back the fun into the music discovering process. This week was also interesting for the future of music consumption. While Bjork is working on a music school project for very young kids as well as a highly anticipated set of apps, our favourite belgian djs uncovered their record collection by releasing an awesome new music app :
Long gone are the days where most apps were purely promotional without any kind of interactivities. If you want to have an interesting product for your fans today, it would be better to work directly with developers, interactive designers and visual artists.
try it HERE, if you are like me, you might having a hard time listening to it while not watching it. For some of us, artworks are parts of our strongest music memories …
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– This is FUN: Remember the ipod battles with your friends ? Remember how cool it is to do ping-pong DJ sets with your mates ?
Well , this is basically the same feeling that you will get when first trying out turntable.fm
- In less than one hour, I Discovered new music and (maybe) new buddies: How ? well i ended up for example in a Bhangra room curated by … dj’s from Bangalore. Well you can’t do better than that if you wanna keep up with the latest hits popping from an ever growing list of new music niches.
You can argue what about Spotify, Rdio etc ? well i never lived in a country where it was available. I sure did played a bit with those but i ended rapidly frustrated by the lack of catalog, especially when it comes to offer the highly diverse new music popping out everyday. Yes, music production is also becoming a real time world.
This is why i would love to see an easy copy/paste URL integration on Turntable.fm. Yes most of today’s production is being first released on D.I.Y services like Soundcloud, Bandcamp, youtube , official.fm….
Beside the fact that this new website is offering tons of marketing ideas (contests, virtual parties for venues, brands, labels …), you can also manage to use it in a passive way (à la Pandora). Although there is no value derived by a passive user in the system (yet), you still can join a crowd in a room that fits your current mood and needs, turn up the volume, and open a new window on your machine.
turntable.fm is growing fast while still very basic. Imagine when new features will included : Mobile Apps, Ipad aps, Geolocation, Facebook integration …
And even if Turntable.fm should stop tomorrow, there will be a before and an after. The game has changed, Music is Fun again.
Discloser: I am consulting for Bands and Brands, Founder at Fairtilizer.com and Official.fm.
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Hackers Computer Outlaws is an amazing 44 minutes documentary on the history of hacking. Exploits and stories of Captain Crunch, Steve Wozniac (Woz), and Kevin Mitnick.
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Modern music marketing is about the artist-fan relationship
In the mid 90’s i had been lucky to be involved with some major rap band releases.
As radios were very slow to react, we use to manufacture few hundred thousands of promo CDs, stickers etc for street marketing campaigns. Means that we used to pay almost half a million dollar to be able to give away music, just to get our new band heard by the kids ….
Things done changed, new digital ecosystem is offering services for free that used to be so expensive …
Make sure you are getting the best out of it:
- Get out the traditional album marketing path. Release yourself, Release more music than a traditional label can handle. Remember the mixtape era ?
- Give away music for free, donations, feedbacks, email addresses …Download is the new radio !
- Host your music in one single place and publish it across the internet. Tracking streams and download is the new soundscan.
- Release Objects, Clothes, art, picture discs, books, connected devices, handcraft records… whatever will match your brand and please your fans. CD era might be over but music will never be … digital only …
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NARM 2009 State Of The media Industry: Michael Masnick
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Mickael Jackson’s music map legacy or the story of a sample. nice work, wish we could play the tracks.
Full size HERE.
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Another perfect example of why intellectual property law needs to be updated in order to be relevant in today’s new music ecosytem. Ophir Kutiel, aka Kutiman, is scoring more than a million view with this collage/mashup of youtube amateurs musician videos. Copying ? derrivative ? def not. Wired magazine is running a great interview of Kutiman Here. Worth reading.
This one is one of the orginal sample used to create this:
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