WHERE ARE THE NEW MUSIC OBJECTS ?

Sales for Dr. Dre´s Beats approached $500 Million for 2011. It would take 50 Million albums´ sales at a gross ppd price of USD 10 in order to generate those same 500 Millions… So, what are we waiting for ?

Few weeks ago, a website had brought back the fun into the music discovering process. This week was also interesting for the future of music consumption. While Bjork is working on a music school project for very young kids as well as a highly anticipated set of apps, our favourite belgian djs uncovered their record collection by releasing an awesome new music app :

Long gone are the days where most apps were purely promotional without any kind of interactivities. If you want to have an interesting product for your fans today, it would be better to work directly with developers, interactive designers and visual artists.

try it HERE, if you are like me, you might having a hard time listening to it while not watching it. For some of us, artworks are parts of our strongest music memories …

– This is FUN: Remember the ipod battles with your friends ? Remember how cool it is to do ping-pong DJ sets with your mates ?
Well , this is basically the same feeling that you will get when first trying out turntable.fm

- In less than one hour, I Discovered new music and (maybe) new buddies: How ? well i ended up for example in a Bhangra room curated by … dj’s from Bangalore. Well you can’t do better than that if you wanna keep up with the latest hits popping from an ever growing list of new music niches.

You can argue what about Spotify, Rdio etc ? well i never lived in a country where it was available. I sure did played a bit with those but i ended rapidly frustrated by the lack of catalog, especially when it comes to offer the highly diverse new music popping out everyday. Yes, music production is also becoming a real time world.

This is why i would love to see an easy copy/paste URL integration on Turntable.fm. Yes most of today’s production is being first released on D.I.Y services like Soundcloud, Bandcamp, youtube , official.fm….

Beside the fact that this new website is offering tons of marketing ideas (contests, virtual parties for venues, brands, labels …), you can also manage to use it in a passive way (à la Pandora). Although there is no value derived by a passive user in the system (yet), you still can join a crowd in a room that fits your current mood and needs, turn up the volume, and open a new window on your machine.

turntable.fm is growing fast while still very basic. Imagine when new features will included : Mobile Apps, Ipad aps, Geolocation, Facebook integration …

And even if Turntable.fm should stop tomorrow, there will be a before and an after. The game has changed, Music is Fun again.

Discloser: I am consulting for Bands and Brands, Founder at Fairtilizer.com and Official.fm.
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Great and simple presentation about our future – including social media, relationships, sustainability, sharing, new forms of currency and content.

If you have a spare hour, then feast your eyes on Geoff McGhee’s video documentary “Journalism in the Age of Data,” which explores the exciting potential and occasional pitfalls of modern data visualization.

Hackers Computer Outlaws is an amazing 44 minutes documentary on the history of hacking. Exploits and stories of Captain Crunch, Steve Wozniac (Woz), and Kevin Mitnick.

Content context is king

Brian Solis speaking at #TDC10 from Herb Kim on Vimeo.

Did you know 4.0 ?

What can the future do for you? Just came back from one great week in Korea. Main reason for my trip was the Lift Asia Conference which happened on Jeju Island. The conference explored how entertainment technologies are now reaching far beyond simple leisure, offering solutions to fields like education, health or entertainment.

We definitly have to look up for those oriental markets when it comes to understand the near future of our own markets. As china is already in a post piracy mode, we can discover great ways to publish and monetize cultural contents totaly out of the loop of the old media industry  models.

Nice presentation from Bernie Cho explaining the Korean music ecosytem. Itunes is almost M.I.A. Main digital music players are Cyworld, Melon and bugs. Both LG and Samsung are about to operate they own digital stores before “allowing” Apple to launch their own local operation. Keep in mind that Itunes would mean Iphones sales and therefore free wifi access to tons of servicesin a pretty much closed market …

For the record, Bernie is also manager of Tablo who has an awesome new album out now.

Korean Geek scene.

 Giant Hi-top in front of an ABC-MART store in Seoul

Crazy sashimi

And i even found time to surf also this cool korean local spot that ended up to be pretty fun. 

Big shout out at Asiance team (Olivier, Marie, Bosun) Fred @ mixin,Didier @ alpict, The great Ms J, Laurent Haug and Lift team, Benjamin Jeffe, Gold Dragon …

NARM 2009 State Of The media Industry: Michael Masnick