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Olivier Rosset

Where is the fun ?

01 February 2012, 19.18 | Posted in Copyright, Marketing, art, cool stuff, internet, music | No comments »

Where is the fun ?

From browser based music games to apps and from mobile social music games to consoles, there is a huge audience out there willing to embrace the best upcoming products.
Markets to watch: Japan, China, South Korea.

IS FREE THE RIGHT PRICE FOR NEW DIGITAL MUSIC ?

31 January 2012, 00.38 | Posted in Copyright, Marketing, art, cool stuff, internet, music | No comments »

IS FREE THE RIGHT PRICE FOR NEW DIGITAL MUSIC ?


If you look at your favorite new music from 2011, chances are that you got a good part of it for free. Personally,  mine was ALL free*.
thx to : The Weeknd // Criolo // Frank Ocean // Asap Rocky  // Drake

*But willing to spend money on live, merch, music objects …

WHERE ARE THE NEW MUSIC OBJECTS ?

28 January 2012, 00.30 | Posted in Marketing, Mobile, art, cool stuff, music | No comments »

WHERE ARE THE NEW MUSIC OBJECTS ?

Sales for Dr. Dre´s Beats approached $500 Million for 2011. It would take 50 Million albums´ sales at a gross ppd price of USD 10 in order to generate those same 500 Millions… So, what are we waiting for ?

BBerry pics : the sex issue

02 December 2011, 11.22 | Posted in Friends, cool stuff, music | No comments »

BBerry pics : the sex issue

I once asked, while cruising mission street in SF, what was this huge military castel there ? It is so-called The armory and it is also now property of kink.com. Last weekend, while being in town, i joined a private visit tour with Lamar Taylor and Hyghly Alleyne from the @XO crew and SF legend Bootsy. A huge and weird place.

Rosewood all day

15 November 2011, 10.14 | Posted in Friends, cool stuff, music | No comments »

S/O to my friend Alexander Spit who has a new video out tonight. Directed by Bobby Hundreds and Alexander himself, here is the “REAL RSWD PT. 1” featuring CBG clip. Rosewood all day.

DJ Mehdi – Endless Love Charity tee

25 October 2011, 23.49 | Posted in Friends, music | 1 comment »

Its been 40 days now since we lost our friend and brother, Mehdi.
There is so much i’d like to say, so many stories i’d like to tell … but i didnt found the right tone yet to fully express myself. Some great tributes are already been wrote down like this one or that one. Great music had also been posted too here and there.

I am eager to see how people ( Me, You and everybody) will embrace his legacy and honnor him trough actions. Mehdi devoted his life to please and inspire people by making or playing the best music he could. And he was incredibly good at it. He was all about sharing love and emotions.

Right now, we can go straight to the coolcat shop and order the endless love t-shirt. All profits of the sales will benefit Mehdi’s family.

BBerry Summer Pics

26 July 2011, 12.43 | Posted in Friends, bmx, cool stuff, internet, music, skateboard | No comments »

Summer pics … Straight out my Blackberry …

Why turntable.fm is my favourite music platform since Napster (and youtube) :

23 June 2011, 16.09 | Posted in Copyright, Marketing, Mobile, cool stuff, internet, music | 1 comment »

This is FUN: Remember the ipod battles with your friends ? Remember how cool it is to do ping-pong DJ sets with your mates ?
Well , this is basically the same feeling that you will get when first trying out turntable.fm

- In less than one hour, I Discovered new music and (maybe) new buddies: How ? well i ended up for example in a Bhangra room curated by … dj’s from Bangalore. Well you can’t do better than that if you wanna keep up with the latest hits popping from an ever growing list of new music niches.

You can argue what about Spotify, Rdio etc ? well i never lived in a country where it was available. I sure did played a bit with those but i ended rapidly frustrated by the lack of catalog, especially when it comes to offer the highly diverse new music popping out everyday. Yes, music production is also becoming a real time world.

This is why i would love to see an easy copy/paste URL integration on Turntable.fm. Yes most of today’s production is being first released on D.I.Y services like Soundcloud, Bandcamp, youtube , official.fm….

Beside the fact that this new website is offering tons of marketing ideas (contests, virtual parties for venues, brands, labels …), you can also manage to use it in a passive way (à la Pandora). Although there is no value derived by a passive user in the system (yet), you still can join a crowd in a room that fits your current mood and needs, turn up the volume, and open a new window on your machine.

turntable.fm is growing fast while still very basic. Imagine when new features will included : Mobile Apps, Ipad aps, Geolocation, Facebook integration …

And even if Turntable.fm should stop tomorrow, there will be a before and an after. The game has changed, Music is Fun again.

Discloser: I am consulting for Bands and Brands, Founder at Fairtilizer.com and Official.fm.

mixtape of the week

19 May 2011, 12.53 | Posted in cool stuff, music | No comments »

Riton and Mehdi just droped a new carte blanche mixtape : The pyjama jam. Its here and its hot:

HOUSE PARTY 2: THE PYJAMA JAM by edbangerrecords

02 May 2011, 23.26 | Posted in art, cool stuff, music | 16 comments »

Just a few reasons why music will always need a physical support :



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Latest posts
Where is the fun ? (01 February 2012)
Titanzinho Surf (11 January 2012)
Bad ass bmx video (03 December 2011)
BBerry pics : the sex issue (02 December 2011)
Rosewood all day (15 November 2011)
Halloween party @ S&M Bikes (31 October 2011)
Dugan X F-IT (28 July 2011)
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