Olivier Rosset

View count … but … what is a view ?

olivierrosset — Thu, 03 May 2012 15:50:12 +0000

At a time when stardom is becoming defined by the numbers of clic, it would be very useful for everybody in this new ecosystem to know what a play/view really mean.

Are we talking page hits, full stream, part stream, clic only ? Seriously … what are the rules ?

I then checked out for services like http://nextbigsound.com/ which is offering global statistics tracking. But once again, i didnt find any details on those stats.

An awesome upgrade to such services would be to aggregate those stats under a well defined universal metric …

I went trough the FAQ of all major publishing platform (Youtube, Vimeo, Soundcloud …) and once again didn’t found anything.

Why should i care ?

Well, first, here are some of the most asked question by artists around me. “Do you think this guy is gambling youtube? ” “why youtube seems to count shorter plays than vimeo ? ” etc …

We are distributing content on those services so we want to have proper statistics.Cf : Remember when you had to audit your label because you didn’t trust its royaltie statements ?

A second aspect would be the possibility to generate accurate streaming charts. Imagine if there would be a trusted tracking of qualified plays service … One that would ultimately help bringing a more fair and accurate way of collecting and licensing content online …

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La première fois ou j’ai entendu Rocé aka Jose Kaminsky.

olivierrosset — Tue, 20 Mar 2012 14:48:38 +0000

Je me souviens de la première fois ou j’ai entendu Rocé aka Jose Kaminsky.
C’était un samedi matin d’automne 1997. Comme souvent le week end, Mehdi passait chez moi en scooter avant d’aller digger des vinyls. Ce samedi là, Mehdi était enjaillé à l’idée de me faire écouter une k7 qu’il avait eut par manu k.

Clic clac play et me voici en train d’écouter le texte de “ma face en première page”. Grosse claque.
Un flow dense avec beaucoup de rimes, difficile de tout saisir à la première écoute. Une forte impression d’intégrité artistique accompagné d’une écriture riche et révolutionnaire.

Rdv pris à place de l’odéon qq temps plus tard afin d’enregistrer le titre en entier chez AND studio (big up Armen et david). Je me souviens d’avoir tout de suite été surpris par le coté calme et réservé de José … mais une fois derrière le micro c’était évidement autre chose …

Plus tard de 1998 à 2001, je voyais occasionelement José débarquer au bureau, relax, les mains dans les poches, “Ça va la forme et tout ?” et au bout d’un moment me dire , tiens au fait j’ai enregistré une nouvelle maquette … Evidement les morceaux déchiraient, et sont devenus plus tard des classiques du catalogue Espionnage.

Mais Espionnage était plus un laboratoire artistique qu’un label. Pour des raisons logistiques, nous avons donc décidé de faire l’album sur Chronowax. En cherchant un bon studio pas trop cher, nous sommes partis sur une prod canadienne. Mes amis de Audio research à Montréal (soon to be Chromeo) avaient à dispo un super plan.

Petite équipe parisienne : Ismael, José et moi même dans un avion. 8 jours plus tard “Top Depart” était quasiment en boite ! Logistique géré par Patrick Gemayel aka P-thugs, production exécutive par Dave 1 et moi meme. Realisation par José et Ismael avec le soutien de Dave 1.

Pour l’album on a décidé de produire deux clips. Ceci étant bien évidement pre youtube.

Changer le monde : Jose a bossé avec Romain Gavras des Kourtrajme sur cette video. Je ne suis plus sur du budget mais j’imagine que c’était genre quelques milliers d’euros (investis dans le plan de fin avec la camera attaché à un ballon. Fact : je fais une doublure bmx dans cette video avec Lotfi Hammadi

On s’habitue: Ce fut Alexander Wise qui s’attacha au projet.Je suis fan du morceau et j’aime la mise en relief de l’écriture et de la rythmique. 2 jours de tournages dans le fond du stock de Chronowax distribution et beaucoup plus en after effect ensuite…

Le sampler teaser de l’album fut mixé par dj Feadz. Get it if you can.

10 ans après, Top Depart est considéré comme un classique et est de nouveau disponible. Grosse équipe, Gros souvenirs ! Love u all !

Sunday Movies

olivierrosset — Fri, 16 Mar 2012 14:31:45 +0000

I generaly ride something on sundays. And sometimes i am even filming those sessions. Here is the last one : Caracas trails, Carapicuiba, SP, Brasil.
Super cool trail that is one of the oldest spot in Brazil. Everybody is riding a bmx over there. From Parents to Kids and Local shredders. Great scene !

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Looking for the perfect beat

olivierrosset — Thu, 08 Mar 2012 18:00:01 +0000

Brazil is a huge music place. When a global survey recently asked young Brazilians to rank their passion for music, Brasileiros came first in front of Spain and UK. I must said that i never went to a place where music was so omnipresent in everyday life.

I am spending few month here visiting friends and meeting new people from the music scene.

I must said that i never went to a place where music was so loud everywhere you go and pretty much 24/7 …

In 2011, Criolo, a talented young 27 artist from Sao Paulo, became increasingly popular by successfully giving away his latest album for free -theweeknd style- on YouTube (pronounced u-to-be) and soundcloud. The live scene is vibrant as well.

Music seems to be a part of the national identity.

As Japan, this is a hard market to break for foreigners. Few people speaks english (and fewer seems interested by US music). Local scene is gigantic and constantly changing. Dozens of music genres are sprayed all over the country (as big as Europe) and every year new genres appears too.

Holla at me if you around.

Pics are not mine but from my lovely wife

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Where is the fun ?

olivierrosset — Wed, 01 Feb 2012 17:18:35 +0000

Where is the fun ?

From browser based music games to apps and from mobile social music games to consoles, there is a huge audience out there willing to embrace the best upcoming products.

Markets to watch: Japan, China, South Korea.

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IS FREE THE RIGHT PRICE FOR NEW DIGITAL MUSIC ?

olivierrosset — Mon, 30 Jan 2012 22:38:43 +0000

IS FREE THE RIGHT PRICE FOR NEW DIGITAL MUSIC ?

If you look at your favorite new music from 2011, chances are that you got a good part of it for free. Personally, mine was ALL free*.

thx to : The Weeknd // Criolo // Frank Ocean // Asap Rocky // Drake

*But willing to spend money on live, merch, music objects …

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WHERE ARE THE NEW MUSIC OBJECTS ?

olivierrosset — Fri, 27 Jan 2012 22:30:49 +0000

WHERE ARE THE NEW MUSIC OBJECTS ?

Sales for Dr. Dre´s Beats approached $500 Million for 2011. It would take 50 Million albums´ sales at a gross ppd price of USD 10 in order to generate those same 500 Millions… So, what are we waiting for ?

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Titanzinho Surf

admin — Wed, 11 Jan 2012 05:28:53 +0000

Titanzinho is a small favela located in Fortaleza, northe Brazil. It’s one of these places left out of this huge country, far from the economy dream of the whole nation.Over there, you find the forgotten people of Brazil, the ones that no one wants to see. They are in the periphery, out of sight. They live in precariusness and poverty, suffering from drugs, prostitution, and extreme violence. Kids in the favela are often left having to face all dangers on their own.
However, hope lies here, very close.
The Ocean and it’s waves allow most of the kids to get out of poverty wih surfing. An excellent way out of the everyday life, and for some of them the dream of becoming one day professional surfer, like Pablo Paulino, Tita Tavares, Lucinho Lima, or Andre Silva, himself from the favela and co-director of the documentary.
The passion and joy of life despite everything
A lesson for us all!

http://www.vimeo.com/12024570

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Bad ass bmx video

olivierrosset — Sat, 03 Dec 2011 19:18:22 +0000

The temperature is rising in the world of action sports web edits. Joe Rich and Odyssey BMX just released what might be the best edit so far this year. And having also Mike AItken back on bike after a very bad crash few years ago is clearly inspiring too. Amazing.

ODSY VISION: TRAVEL LOG – IDAHO / MONTANA from ODYSSEYBMX.COM

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BBerry pics : the sex issue

olivierrosset — Fri, 02 Dec 2011 09:22:59 +0000

BBerry pics : the sex issue

I once asked, while cruising mission street in SF, what was this huge military castel there ? It is so-called The armory and it is also now property of kink.com. Last weekend, while being in town, i joined a private visit tour with Lamar Taylor and Hyghly Alleyne from the @XO crew and SF legend Bootsy. A huge and weird place.

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