Photoshoot SS08!

Yesterday it was time for our photoshoot for the new Spring / Summer 08 Ontour collection. I’m not going to release the theme for coming season yet, but you can already have a sneak peek at some items and get an idea of some of the upcoming prints and styles and maybe guess what will go ontour next…

The whole concept of the photos will be based round our upcoming theme and the picts need some serious after effects to achieve the result we have in mind. But first we had to shoot our models in the studio and this time, besides looking good, the models had to do some acting as well:

Our photographer Jorma organised a great studio and bought some new proffesional light sets, so it was a very smooth working way. This time we worked with two models: our starmodel Rop and new face Lucy:

The directors are happy:

Strict instructions needed:

Backstage in the fancy dressing room:

Work in progress:

Checking the first results on screen:

That’s a wrap! Now it’s time to go through all the images, do the selection and get everything in the right after effects…we think the result will be amazing…so stay tuned, because this new collection and campaign will be released beginning of February!!

Thanks everybody for this nice day.