MF Amsterdam

Immediately after Frankfurt we went to Amsterdam on mondaymorning to finish this deadly week. To check out tradeshow Modefabriek, well in fact to see the Superstore; a huge store in the middle of the tradeshow showcasing design in all forms. From clothing to books, to furniture, food, movies, electronics, art etc. The selection of items, development of the concept and design of the space is done by my girlfriend and the studio Stijlinstituut she works for. So that was the reason for me and Wouter to have a look and ofcourse meet some lost souls in between the fashion glutter.

This is the 4th version of the superstore and this years theme was virtual greenhouse. From the invite: “The many applications by socially concerned and committed designers underline the importance of a new perspective on the combination of natural origin and artificial creation with high-tech innovations.

A space is created, a taste lab, a conservatory where the fusion between modern technology, science and experiment becomes one with nature.”

The space looked really good and a nice selection of products. As you can see the exhibition breathes an atmosphere in between a biolaboratory and greenhouse…

Here a short selection of some of the weird and fabolous stuff:

Concrete tiles that reveal a floral pattern when it rains.

Wearables based on forms and structures from nature.

Super sick ’superheroes’ made out different parts of insects, transforming into new freaky insects:

Experimental furniture and pieces of clothing:

Plants made out of rubber…

Bowls shaped around fruits and vegetables..

captain Cuckoo Brains headwear…

Oh No…who’s that?…who’s that ghost in the smoke?…it can’t be…it can’t be Mr. Tradeshow aka Big Fashionista C again?…..Oh No….

YES!! It is! Big C represent again, the first time with something healthy in his hands. Thanks man, for being my partner in crime this hell week.

Bye to the first round of tradeshows…Dusseldorf and London are the next stops. More soon. I’m out.