Source

Etienne recently visited Shanghai and over there he met up with the good people from Source. Since opening in late 2006, Source has become China’s premier destination for streetwear and streetfashion, presenting a fine selection of brands worlwide. Since the beginning we’ve been part of their collection and now seeing this massive store for real and meeting the people behind the concept was very good.

This year they’ve opened ther second flagship store in Beijing. Besides selling clothes, their 300 sqm gallery brings street culture directly to the streets of China through national and international artists. Super nice to see how the owners are pushing the boundaries of the shopping experience and being involved in the music, sport and film scene on the other side of the world. Enough talking here some picts of the city and the Shanghai flagship store:

’sneaker tower’:

In store installation visualising the process of washing denim:

The Source crew also does a very good job in promoting and advertising Ontour in China, here some recent press clippings:

We’ll be back soon!