UNDFTD x Masterpiece
It surprises me every time how random products produced for the masses or hundreds/thousands of consumers can, in best cases, become real personal and private objects of desire for some individuals. This may be evoked through a special design, logo, text, colour, typography etc.
In my case, Undefeated has become one of my favourites, because the number 5 has followed me pretty much all my life: jersey no. playing Basketball, lucky number in all cases, pretty much all I go I see 5’s.. it’s just my number.
That being said, I was even more happy when I heard about the UNDFTD x Masterpiece colabo shirts:




The reason behind my enthusiasm:
MP = Marijana + Philip = Undefeated = UD
Marijana, the love of my life, and me, we used to be undefeated as well, especially during tough and complicated times. That’s why this shirt is pretty special to me… Her lucky number btw. is 5 as well!
Coincidence? I don’t hink so…
Just another example that probably every product has a story of its own…














