Volta Footwear Pop-Up Store Launch @SOTO

Last week we launched the Volta Footwear Pop-Up store at Soto! I’ve know Mauro and Giacomo for a while now and still remember how they hit me up back then regarding BBB and wanted to present their first collection. I’ll never forget the first day I met them in person, Giacomo bursted out to me in typical Italian style:”Listen, Phil! We’re gonna be bigger than Clarks!”.

Hahaha… love their spirit! Well, they’re not exactly as big as Clarks, but since their launch they’ve been growing fast and now it’s time to launch their new model: the Strada!

The opening was fun. A lot of good people showed up, especially from abroad. They showed Volta and us a lot of love and I’m glad we didn’t let them down…

Set up:

This guy is a pro:

… NOT:

The Volta Pop-Up Store:

The Strada:

We started the evening by watching the semi-finals…duh! Germany vs Spain… the rest is history:

Unity:

Germany lost. Not ok.

Jon from Gourmet & Bobby Hundreds:

HS mag:

All over…

BKRW Crew:

Ilaria from PIG Mag:

Dave, Nike:

Edward from HB:

Andrea. so frehsngood:

Kazu. DRMTM:

The Hundreds:

Giacomo in full effect:

Pauline & Rike:

Marcelo killin it behind the decks!

Fireworks:

Somehow our little party didn’t want to end…

so we just kept on going…

… and going…

… till those guys showed up a couple of times! Hahaha… it was fun and trust me we’re tight with La Policia now!

Group-hug.