My homey and the hardest working man that I’ve never seen workin’, Craig Wetherby, has just pulled off another collabo! This time it’s with Analog as part of their PLA series. I’m particularly excited for this project because I was there on the Cyclone when Uncle Craig took the pic. I think I even looked up from the coaster, noticed the perfect color and lighting and told Craig to pull out the camera. But hey, its cool that he gets all the credit, I got a nice box of tees and hoodies! Hey Shelby where are the hats?? I’m kidding! Kinda. Anyway, I sat with Craig over Sicilian food at Ferdinando’s the other day to get the story of how this dope collab came to be.

The photographer rocking the black Analog x Wetherby hoodie.

So homey, how did this get hooked up?
I’ve been close with Analog since the brand started. I’ve worked with them on everything from events to ads and have been a fan of almost everything they’ve done. A little while back Kelly Williams from Analog reached out to tell me about the PLA series and to see if I wanted to participate. I was down instantly.

What is the PLA?
It’s the Permanent Light Archive. It’s a program where Analog does limited edition releases with the artwork of friends and fam of the brand. Its a dope concept.

How did you settle on the Cyclone image?
I wanted to do something that said NY and Brooklyn in particular. I have tons of shots from all over the borough but for me personally, nothing is more Brooklyn than the Cyclone. I’ve been riding it since I was a kid and now with the potential development happening at Coney Island, you really have no idea how much longer it will be around. The day I took that photo, you remember, was one of the dopest days ever out there, I think we all rode the Cyclone like 6 times in a row.

Yeah that’s right! It’s only 4 bucks for each additional ride..
Yep and they were bugging on me for pulling out the camera, they could see me on the automated photos they take and try to sell back to you. I just kept being like “it’s all good yo, I’m just adjusting the strap!” They weren’t trying to have it but I got some sick shots.

Word. The collection is a black and a white tee, a black hoodie and two trucker hats right, black and red, white and blue?
Yeah. I’m really happy with the way everything came out. The truckers wouldn’t have been my first choice but when I saw the mockups I was convinced. The red, white and blue one is all summer man.

Shits are off the chain. Good shit homey!
Thanks yo!

The Craig Wetherby x Analog PLA series is available at the SoHo Burton Flagship store and select Analog retailers nationwide. Peep some more pics after the jump.

Like most people, I love DeLoreans and usually grab a shot whenever I see one. So when this one pulled up next to me in Brooklyn during the snowstorm I stuck the cam out the window and flicked away. I didn’t notice til later that homie and his girl were trying to fire up something other than the flux capacitor! Sorry dude!

This is just some bugged out shit. My dad’s side of the family is from an even smaller town five minutes outside of this one. My cousins out there have been telling me about this cult for years and have taken me to the house to see the loonies with the lists and the cameras come out to try to freak you out. I kinda thought it was all bullshit but damn apparently not!

Watch CBS Videos Online

Not to worry, my WI fam don’t play! It’s the Militiaaaaaa!!!

I kept it on the dl as long as I could, but thanks to TheDieline and Jeff’s Google Reader, the secret is out! Yeah I’m hella deep in the Oil game, Olive that is.

My homie Trevar Cushing at VBS has been killing it this year with his ode to the history of snowboarding, Powder & Rails. After winding through snowboarding’s west coast heritage through Damian Sanders’ neon lenses, Trevar is bringing it back east with the true don of east coast riding, Jeff Brushie. Covering everything from his discovery as a knucklehead grom to the bag of dreads his mom still keeps in a ziploc bag, these episodes will bring you back like Garbage Pail Kids and Straight Outta Compton! Shouts to Trouble, Keir, Driscoll, Nico, Rene, Liam, The Carpenters and more!

Brushie Part 1

Part 2

Part 3

Part 4

Pat Moore flossin at the Chop Shop with the new Samoa Issue of Frank151 and the Ltd “Pearl” colorway fo the Chop Shop New Era.

With his mountain man redbeard and muy loco steelo, New Hampshire’s Pat Moore is the future of East Coast snowboarding. At only 21 he’s destroying everything he shreds and just copped a nomination for the Transworld Rider Poll’s “Best Video Part” for his performance in Forum Or Against ‘Em. I linked up with Pat on an unseasonably warm NYC afternoon overlooking the city skyline from the 27th floor of the Hotel on Rivington—to politic on everything from his upcoming Skyscrapers event to getting Slayer to collaborate on his pro model. This is the one and only: Pat Moore. Pay attention. Peep the whole interview on ESPN.

I’m sure you all know about what’s poppin off in Greece right now with all the riots in response to the po po’s killing of 15 year old Alexander Grigoropoulos. Shit is horrible but peep this pic of a rioter rocking Anon goggles! Snowboarding man - it’s EVERYWHERE!!! For the most amazing pics ever of this modern day Greek tragedy peep Boston.com. Thanks to my homie Dave Finger for showing me this!

My friends at C1RCA have relaunched their website, C1RCA.com. With a dope overall look and expanded blogs, new contests and a countdown clock to the Phoenix Am 2009 the new site reflects C1RCA’s overall commitment to going hard for 2009. Keep your eye out for new vids, including C1RCA’s recent trip to Asia as well as some sneak peeks at the upcoming Lowcard x C1RCA collaboration – a Ramondetta shoe called the Worst Collab Ever. This shit deosn’t drop until Fall 2009 but C1RCA is hyping it already with some giveaway action. Hit em up! Thanks to Dominique for the info!

I got caught up working last night and missed the 10.Deep Holiday jumpoff. But I did roll past on my way home just in time to catch John Brown and the Ghetto Revival crew outside. Is there anything more appropriate for the season than a little hallelujah holla back? I think not. Shouts to my fellow HighSnobbist Chris Schonberger, Breezy says what up!

Some of my favorite people in the world came together recently to try to inject a bit of dopeness and positive energy into what is otherwise probably the most dreary holiday season most of us have ever experienced. I mean fuck the holidays, but usually this time of year is fun, it just happens to be that this year we are all sitting here praying that holy hell doesn’t break loose before Obama can get in there and make it right. No pressure homey.

Anyway, equally fed up with the over consumerated bullshit and general fucked upness of it all, the design collective known as LeDeux has joined forces with the Teamworks and Thisish brands to present a series of free music downloads from Marshall Law. Known for his beatmaking mastery as well as work with Large Professor, the X-Ecutioners, Julez Santana, B-Real, and more, Marshall Law has been hoarding joint after joint after joint for just this occasion. With the launch of Thisish.com, he presents his full length masterpiece, Drugs Made Me Do It, as well as the mixtapes Testing the Waters Vol 1 and 2, Teamworks, and Deep Huh completely free. Not content to stop there, the plan is to release a new free download each month for the next four months. Far from a regular mixtape, Marshall’s mixes feature production work out the ass, super eclectic song selection, and flips and bounces that only a drugged out lunatic could come up with. On the eve of the site launch I linked with Marshall to hear why he felt compelled to give in to the season of giving when the rest of us are staying on some real Scrooge McDuck shit. This is what he had to say:

What gave you the idea to launch this free download site?

There are 50,000 ways to buy and sell music, from iTunes to the “do you like hip hop” kids slinging cd’s to tourists in Union Square. The industry is flooded with people with their hands out, that’s not really my steez. We’re in an economic crisis dammit!! People need to save their money for bomb shelters and flat screen tv’s.

What can people expect to get?

A bunch of shit at once. First a record entitled Drugs Made Me Do It. I did this in 2005, its inspired by the “escapades of controlled substance people” and was made during a quite interesting time in my life. Also there are four completely produced so-called mash up mixes. I will be releasing everything I got on stash in the next four months. Three more instrumental albums and at least one more mixtape as well as some features and random stuff I got.

Nothing in life is free, what’s the catch?

No catch. you don’t even have to enter your email, just click download. No tricks or bullshit. If you feel like supporting come to a show or buy me a coffee.

Both sonically and biz wise - what are your next moves?

I’m emptying out the stash to clean my slate and start fresh. I’ve been doing some beats for some people and am feeling ambitious to get more creative in the producer role as well as putting together tracks for a new record. For this album I’ve been trying to push my capabilities farther, I started playing drums and am working that into tunes,trying to mesh the analog and digital worlds. I figure if I give more physically to tracks it will translate to the listener.

Who is your team and how do they fit into your collective plans? Thisish, Teamworks, LeDeux?

Every one in that circle is really one fam, we each got a hustle and somehow manage to collaborate on crazy amounts of work. Collectively we can all offer something to the other and we all want to see the next succeed so we actually work to see that.

Any other random thoughts or shoutouts holla!

With all the bullshit outside your headphones try to relax, don’t be fooled into hysteria, if all else fails take drugs.

Thanks Marshall!