TheHypeBR Relaunch!

I’m super proud to announce the relaunch of TheHypeBR! If you don’t already know, TheHypeBR is Brasil’s top streetwear lifestyle blog and the most widely read streetwear site in all of Latin America. The baby of my brother Lucas Penido, who founded TheHypeBR as a blogspot in 2007, the site deserves credit for connecting Brasil’s streetwear massive with the rest of the globe. Written in Portuguese, with special emphasis given to products and events in Brasil and South America, every article on TheHypeBR is filtered through Lucas’ unique world perspective. For more on that, check back for an in-depth convo between Lucas and me in the coming weeks. Also, be sure to look for my column on TheHypeBR launching soon. Lucas - Parabens meu grande irmao!!! 2009 E Noi$$$!!!