Oakley Week Teaser On FUEL TV from Matthew Murray on Vimeo.

My homey Matt Murray at Oakley has been on a top secret grind for the last few months. Well I just found out why: he’s been architecting Oakley’s takeover of Fuel TV’s “The Daily Habit” going down all this week. I wanted to hear more about this innovative branding x content collabo and Matt was more than willing to give me the scoop. Peep the interview after the jump and tune into “The Daily Habit” on Fuel every day this week to see how it all turned out.

Yesterday I had the chance to chop it up with my friend Keir Dillon. An OG snowboarder with a grip of accomplishments under his belt and a butter style emulated by many, Keir is now transitioning from money shredder to TV star. He’s already worked on cam for both the Winter and Summer X Games and is soon to launch his own show, All In With Keir Dillon, on Fuel. He was in NY polying with MTV about a show for the Frends crew and filming segments for VBS’ Powder and Rails show. Here’s what he had to say about riding, progressing and even a lil Obama. Yeah son! Read the full interview at EXPN.