Teamworks x Deadline | No Proposal
This is my homie Neal Santos‘ new project, No Proposal, which I’ve been working on with him for the past few months. If you know Neal, you know this shit is going to be official. The idea is old, but its a new approach to this brand hustle. If you are a brand, a media outlet, a shop, or a skatepark and want to get down for the ride, holla.
“This is not a proposal, this is an invitation.”
NoProposal.tv would like to invite you into the very heart of streetwear. Why? To show you that it is still alive. With today’s financial and world climate being what it is , so called streetwear brands are falling off left and right. Marketing, advertising, PR budgets are gone. Product lines are being scaled back. Stores are going out of business. But if the history is any indicator, regardless of what happens to business, the culture will survive. It is in this vein that NoProposal, in association with Teamworks and Deadline, are launching NoProposal, a cross-country journey dedicated to seeking out the culture of streetwear, or what ever you want to call it, wherever it lives. Too much communication takes place without people these days. Everything is a blog post or twitter feed, brands don’t know who their customers are, and customers don’t really know who’s behind their favorite brands. NoProposal wants to bring it back to the days of the traveling salesman with the belief that people will stick with who they know personally in this increasingly impersonal world.
NoProposal is Angel “NA” Nieves and Neal Santos, native New Yorkers who were shaping the industry before its conception, living and breathing the skateboard/bike/street lifestyle that gave birth to “Streetwear”. They are well known by reputation. However, they’ve realized that rep isn’t anything outside of New York; except what the internet says about you. With that in mind, NA and Neal are hitting the road to seek out the shops, the brands, the artist, the skaters, the cool kids, who are keeping the creativity and progression alive, even while everything else seems to be turning to shit. At each stop, NA and Neal will connect with the connectors, sharing with them the experiences of living in the epicenter of the world, NYC, and giving them access to their unique style of trend forecasting by way of the brands that have joined them on NoProposal. In return they will get true street level insights from every important local market in the country. There is no better way to understand the minds of the consumers than to meet them face to face.
In order to share their experiences and the important insights these experiences bring, NoProposal will document every part of their journey. From truck stops to skateparks to strip malls to boutiques, NoProposal will capture every person, place and thing that they come across. The end result will be the truest living representation of the current national streetwear scene. Although the backbone of NoProposal is inherently old school, the project also has a decidedly modern component. Each week, NoProposal will produce a professionally filmed and edited three minute webisode featuring the most enlightening and entertaining portions of the tour. These webisodes will be broadcast through the major influencer info hubs and will paint the realest picture yet of this so-called streetwear lifestyle. Be Prepared.
