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Tim Brodhagen

Oakley x Fuel: The Takeover

13 January 2009, 05.23 | Posted in TV, homies, snowboarding | No comments »


Oakley Week Teaser On FUEL TV from Matthew Murray on Vimeo.

My homey Matt Murray at Oakley has been on a top secret grind for the last few months. Well I just found out why: he’s been architecting Oakley’s takeover of Fuel TV’s “The Daily Habit” going down all this week. I wanted to hear more about this innovative branding x content collabo and Matt was more than willing to give me the scoop. Peep the interview after the jump and tune into “The Daily Habit” on Fuel every day this week to see how it all turned out.

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