My homie and writer extraordinaire Mark Borden just put Shaun White on the cover of February’s Fast Company magazine. Mark is known for turning boring business stories into dope pieces that transcend traditional business reporting and this is no exception. I won’t divulge too much of what the story is about because God knows magazines need some support, (go out and pick this up at the newsstand!) but I will say that it’s a remarkable tale about how a 22 year old skater/rider has gotten super powered brands like Target, HP and AmEx to see the full potential of investing in the action sports market. Love him or hate him, you can’t front on S Dub’s accomplishments and you’ll be surprised to learn that he’s turned down way more deals than he’s done. Mark just sent me this behind the scenes video from the cover shoot. Check it out!

I had a sick weekend of riding at Mount Snow this weekend and also checked out the dilly-o at the new Winter Dew Tour. It was aight. Check out my writeup over at ESPN. I also did interviews with Torstein Horgmo and Shaun White, who won the Slopestyle and Halfpipe respectively. Check em out!