Atwater and Side Proj.
When we first started In4mation in 2002 we got to meet a ton of great people. Dean Bradley was one of the first “Industry Guys” that we met at our little store in Mililani. Dean was working as an Art Director at the time for Hurley and was doing his own art inspired propaganda line called Side Proj. Dean created a logo/character called MainFrame and we were lucky to have Dean apart of our art shows we did in the past.
Above is a mold of the Mainframe Toy we used in an earlier art show that we had for In4mation called 5&aDime where we had installments of artists from all over the nation providing us with Artwork and products. >>>Fast Forward to 2010 and Dean and partner Spides are now headlining one of California’s City Surf brands called Atwater! I remember when Dean and I would talk about things over AIM/ICHAT and he would send me all these images of his new line that he was creating and it was super great to see from what was just a thought and a sketch has come into fruition into a full fledged brand.

Dean has just visited our offices as he hasn’t been in Hawaii for 3 years and I thought why not greet him with a Green Bottle!

Spides was also an employee of Hurley and was in charge of the boardshort program.

Atwater!
Thanks so much for stopping by guys and we are super proud of everything you are doing!
Enjoy Hawaii!








