Pics> Sons of Essex Late Night Menu Gorilla Ad Campaign Photographed by Me.
I was approached by the homie Matt Levine, owner of Sons of Essex to do a collaboration a while back. We both wanted to do something fun, entertaining and interesting. We wanted people to talk about what we accomplished, we wanted to make a splash, make some news. We came up with the idea to shoot girls with the food from the restaurant in my kinda way ..very raw, straight forward and gritty and wheat paste the images all around NYC.
This project was very FUN! We had 2 days of casting at the restaurant. I think I looked at 20+ girls. Ranging from clean cut, all American skinny type models to Black and tatted up. About of them were amazingly beautiful in some way.
We photographed not to long after the casting. Used Kamaloop TV studios, if you wanted to know.
Here’s the girls I picked and the final product that you can see in many places below 14th street.
Hotness all around!
Here’s a few pics of the accually images that hung in the city!
And here I am posing in front of my work.
Shouts to the Street Team for tossing those up. You know who you are!
Behind the scenes!
These two loved each other!
Oiling up!
The ladies love me!
what can I say. Ha!
Here’s a few images that I really love that didn’t make the campaign
And here is some coverage on the campaign by Bowery Boogie, Disco NYC, EV Grieve, Eater and I even got a mention in the NY Times!
I heard word of a VIllageslum x Sons of Essex x ? tee collab in the works that is coming very soon! More word on that later on.
Shouts to my models, Kristen, the make up artist and the Seth the chef, Matt and anyone else who helped out that I am forgetting to mention.
Cheers!
