adidas TERREX is headed to the peaks, exploring the great outdoors with the launch of its Fall/Winter 2021 Sustainable Hike collection.
Over the years, adidas' continued work with Parley for the Oceans has highlighted a need for radical change in the way that we dispose of plastics and awareness concerning how much plastic waste sits in our world's waters. Together, the pairing has delivered silhouettes such as the Ultraboost DNA and has since gone on to develop apparel lines, too.
Now, for the adidas TERREX Fall/Winter 2021 collection, the duo taps synthetic insulation provider PrimaLoft for an innovative apparel collection that protects the wearer and the planet.
On offer are the MYSHELTER Parley Anorak and MYSHELTER PrimaLoft Hooded Jacket, both of which have been designed with a minimalist aesthetic, and a heavy focus on performance. In short, they've been made to keep you protected from the elements, and look good while doing it.
adidas Outdoor's General Manager Carla Murphy commented on the sustainable direction of the collection, and the collaboration with Parley saying: “Progress and possibilities; this is what drives us daily at adidas. We believe in exploring the limits of human possibilities. At adidas TERREX, we continually look at ways in which we can innovate in performance and help reduce our impact on the environment, without compromise on style -something the modern and conscious adventurer is demanding. Progressive partnerships like the ones we have with Parley for the Oceans and PrimaLoft have enabled us to push the boundaries of what is possible, resulting in our new FW21 outdoor collection. Partnering with like-minded brands and organizations enables the creation of innovative performance solutions that make an impact on helping to end plastic waste. This offers more choice for the consumer and drives towards a shared vision for a more sustainable future, for product, people, and the planet.“
Outdoors is calling. The adidas TERREX FW21 Sustainable Hike collection is available online now.
